The Premier Soccer League (PSL) is proud to announce Betway, South Africa’s leading online sports and gaming brand, as the premier division’s new title sponsor.
The premier division of football will now be known as the Betway Premiership.
Chairman of the Premier Soccer League, Dr Irvin Khoza welcomed the new deal as a major boost to the sport: “This is a massive boost for every lover of football in this country. Our partnership with Betway confirms our league’s standing as one of the best in the world and heralds a wonderful future for our game. Betway’s energy and enthusiasm will have immediate impact across all facets of the game, and on behalf of the PSL, | am proud to welcome them on board as title sponsor and partner.”
Laurence Michel, Betway Africa, believes that the deal marks the beginning of a new era for the premier division, adding that Betway looks forward to help in writing a new chapter in the PSL’s rich soccer history. Betway PSL
“Football is a fundamental part of South African life. It really is in our blood and has been for generations. We are incredibly proud to be the title partner of the Betway Premiership. It further demonstrates not only our respect of the history of the league, but our vision for the development for its future. The PSL aligns with our values as a brand that commonly champions great South African success stories,” Michel said
Formally established in 1996, but with roots that go back nearly a century, the Premier Soccer League is indisputably the most popular sporting competition in South Africa, with legendary characters, dearly loved clubs and rivalries that capture the essence of football and culture in this country.
Michel explained that the Betway Premiership will lean heavily on the legacy and rich history of a football league already entrenched as one of the top ten domestic league competitions in the world and is excited by what the future holds for football in South Africa. Betway PSL
“We appreciate how much football has done for people and for our country. As we begin this partnership, we want to acknowledge and celebrate what the game has accomplished in the past. We also want to enhance the game as it stands today and, most importantly, we want to help build an even better future for the next generation of footballing stars from this country,”
Michel added, “We are so excited by what this partnership will do for football fans in South Africa. As a brand, we are known globally for our sponsorships of the world’s biggest clubs and tournaments and that experience is going to play a huge part in driving the PSL forward.”
This partnership further reaffirms the brand’s commitment to the South African sporting industry. It is the latest addition to an enviable sporting partnership portfolio, which spans across a number of sports, which also includes the world champion Springboks, as well as the Betway SA20.
About the Betway Group
Betway is part of Super Group: the global digital company which provides first-class entertainment to the worldwide betting and gaming community. Betway PSL
Super Group (SGHC) Limited is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. Listed on the New York Stock Exchange (NYSE ticker: SGHC), the group is licensed in over 20 jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. The group’s successful sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling fast and effective entry into new markets. Its proprietary marketing and data analytics engine empower it to responsibly provide a unique and personalized customer experience. Betway PSL
For more information, visit www.sghc.com
About Betway Group
Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino, and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun, and informed betting experience, supported by a safe, secure, fair, and responsible environment.
Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.
Betway South Africa, powered by Raging River Trading (Pty) Ltd (2011/134505/07) is licensed and regulated by the Western Cape Gambling and Racing Board. Bookmaker License Number: 10181496-007. No persons under the age of 18 years are permitted to gamble. Winners know when to stop. National Responsible Gambling Programme: 0800 006 008 or WHATSAPP HELP to 076 675 0710.Warning: Gambling involves risk. By gambling on this website, you run the risk that you may lose.
For more information about Betway please visit: www.betway.co.za
