Patrick Alike Appointed Business Development Manager – Africa at Endorphina
Endorphina, a leading provider in the online gaming industry, is pleased to announce the appointment of Patrick Alike as Business Development Manager for Africa.
With over 15 years of extensive experience in sales and business development within the iGaming sector across the African continent, Patrick brings a comprehensive understanding of market dynamics, strategic partnerships, and regional growth opportunities.
Patrick’s career began in sales during his studies at the University of South Africa. Since then, he has held several pivotal leadership roles, including Director of Sales at Supabet Nigeria in 2009, Business Development Manager Africa at Genius Sports, Regional Sales Manager at NSoft, Head of Business Development Africa at Pragmatic Play, and most recently, iGaming Consultant for Africa at Evolution.
In his new role, Patrick will be responsible for spearheading the company’s growth strategy in the region. His core focus will include identifying and capitalizing on emerging market opportunities within the African online gambling landscape, building and nurturing strategic partnerships with operators, aggregators, and regulators, and driving market penetration through tailored business strategies and localized content offerings.
Additionally, he will represent Endorphina at key industry events, forging high-impact relationships and monitoring market trends, regulatory developments, and the competitive landscape to inform the company’s strategic decisions. Supporting product localization and market entry efforts to align with regional preferences and compliance frameworks will also be a crucial part of his mandate.
Commenting on his appointment exclusively to iGaming AFRIKA following the appointment, Patrick Alike stated, “I am excited to join Endorphina and contribute to its growth across Africa. The region presents immense opportunities, and I look forward to leveraging my experience to build strong partnerships, deliver innovative solutions, and support the company’s expansion in this dynamic market.”
Patrick’s leadership and strategic insight are expected to play a vital role in driving sustainable growth and creating value for partners across the continent.
