SOFTSWISS Cinema Club Hosts Exclusive Screening For Partners in Malta and Brazil
SOFTSWISS, a leading international technology provider with over 15 years in the iGaming sector, hosted an exclusive SOFTSWISS Cinema Club event in Malta and Brazil for the second time this year. The company brought together key partners, influencers, and media for the world premiere of ‘Zootopia 2’.
The SOFTSWISS Cinema Club is an exclusive series of events for SOFTSWISS partners, which brings the industry community together to watch world movie premieres in a relaxed setting. The event’s key message is simple: business goes beyond numbers. At the heart of every successful company are people: their relationships, trust, and shared experiences.
The final screening event of the year reinforced this idea by fostering a warm, welcoming environment for partners and their families. A relaxed viewing format, a dedicated kids’ table, and special gifts encouraged guests to connect outside the usual business context. Zootopia-themed snacks and a branded photo zone, along with face-painting by a professional artist who turned kids into adorable little animals, brought the movie spirit to life and turned the cinema club into a joyful, family-first experience.
“For us, the SOFTSWISS Cinema Club is about creating a moment where people feel seen, welcome, and connected, not as colleagues or partners, but simply as humans. We’re grateful to share these warm, family-first evenings with our community, because trust is built through experiences like this,” said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.
The December family screening generated a wave of feedback on social media. Guests shared warm photos taken in the specially designed soft-light setting and posted heartfelt messages of gratitude for the cosy atmosphere and sense of togetherness the evening created.
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Following the success of the F1: The Movie screened this summer, the company continued to develop the SOFTSWISS Cinema Club, bringing the community together to watch ‘Zootopia 2’. This momentum reflects the strength of the SOFTSWISS marketing approach: in 2025, the marketing team was named Marketing Team of the Year at the EGR Marketing & Innovation Awards, and CMO Valentina Bagniya was recognised as B2B Marketer of the Year.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, theSportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
