After two decades at the helm of Betway Africa, Laurence Michel has officially stepped down as CEO to assume the role of Chairman, marking a significant leadership transition for one of Africa’s leading sports betting operators.
Michel’s tenure as CEO was characterized by extensive expansion across the continent. Under his leadership, Betway strengthened its regulatory footprint and established a market-leading brand identity renowned for reliability and player engagement. His approach emphasized strategic sponsorships, responsible gaming initiatives, and local market adaptation, ensuring compliance with both regulatory requirements and customer expectations.
Announcing the transition on LinkedIn, Michel described the move as both a milestone and a moment of renewed focus. He said, “As Chairman, I remain fully committed to driving our long-term growth and innovation. In this new capacity, my focus will include navigating the evolving regulatory landscape during this pivotal period for the South African gambling sector, while advancing key strategic initiatives that position us for sustainable success.”
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Reflecting on his journey, he added, “After an incredible 20 years as CEO, I am honoured to announce my transition to Chairman of Betway Africa and my continued involvement as part of the executive team at SuperGroup. This journey has been the privilege of a lifetime, and I am deeply grateful to our exceptional team, partners and stakeholders who have made this success possible.”
In his new role, Michel will prioritize long-term governance, regional strategy, and stakeholder collaboration across Africa. This leadership shift signals Betway Africa’s commitment to strategic governance, regional growth, and innovation, ensuring the operator remains a competitive and responsible leader in Africa’s rapidly evolving betting industry.
