SOFTSWISS Shares Strategic Vision for 2026: Regulated Markets & AI-Driven Innovation

iGaming Afrika January 15, 2026

3 minutes read

14 January 2026, Malta – SOFTSWISS, a global tech provider of iGaming software, has outlined its strategic vision for 2026. The roadmap is built around several priorities: expanding across regulated markets, advancing product maturity and technical performance, accelerating delivery for partners, and scaling innovation with a stronger focus on AI-enabled workflows. SOFTSWISS will also continue investing in client service, people, and industry education.

Regulated Market Footprint Expansion

SOFTSWISS has made expanding its footprint across regulated markets a core part of its strategy for 2026. As a mature tech partner with compliant, market-ready products, tailored service, and advanced analytics, SOFTSWISS will continue supporting operators with stable performance and innovation, without compromising security. This approach helps partners stay ready for regulatory updates, meet evolving player protection standards, and enter new markets with confidence.

Tech Excellence

A key operational focus for 2026 is technology execution: improving development speed, shortening delivery cycles for partners, and maintaining stable performance as products evolve. SOFTSWISS will continue refining processes from initial scope to production, aiming to accelerate feature development and implementation without compromising quality, reliability, security, or compliance readiness.

This approach is already reflected in a record Sportsbook delivery completed in 14 calendar days – from contract signing to the first bet. In 2026, SOFTSWISS plans to build on this momentum by further optimising delivery workflows and strengthening cross-team collaboration, helping partners move faster from request to release.

AI-Driven Innovation

To support execution and innovation at scale, SOFTSWISS will increase the adoption of AI-powered tools across teams in 2026, embedding them into day-to-day workflows to improve speed and consistency from feature request to production. The company has already introduced the Chief Artificial Intelligence Officer role internally, reinforcing its commitment to AI as a strategic focus and setting a clear direction for further development in this area.

“Going into 2026, we are taking a very pragmatic view of what partners need from a technology provider: predictable delivery, resilient performance, and solutions that are ready for regulated markets,” said Ivan Montik, Founder of SOFTSWISS. “We are strengthening product maturity, speeding up execution through smarter tooling, including AI, and continuing to invest in the service and expertise that help operators grow with confidence.”

Elevating Partners Experience

SOFTSWISS will continue strengthening partner experience in 2026, building on regular research conducted with Kantar. Recent findings indicate high satisfaction levels across the company’s solutions, with an 8.3 out of 10 client satisfaction score for the SOFTSWISS Casino Platform and a Customer Satisfaction Score of 9 out of 10 for the SOFTSWISS Game Aggregator.

In 2026, the software provider plans to further raise the bar across all touchpoints – from technical performance and delivery to commercial support and day-to-day collaboration – reinforcing a partner-first approach where SOFTSWISS and its partners work as one team, aligned around shared outcomes and long-term growth.

Strengthening Thought Leadership and Industry Education

Alongside product and market priorities, SOFTSWISS will continue investing in internal culture, people development, and industry education, strengthening knowledge-sharing within iGaming and across adjacent technology communities. Following the release of 2026 iGaming Trends, the fourth edition of its flagship report, the software provider plans to publish its fifth anniversary edition this year, continuing its research-led work for operators, platforms, and partners.

The SOFTSWISS team will be attending ICE Barcelona 2026 and will be available for meetings at Stand 1B30.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 40,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.