The Esports Foundation Launches the Largest Esports Co-creator Program ahead of the EWC 2026 and ENC 2026.
The Esports Foundation, the organization behind the Esports World Cup and Esports Nations Cup, has opened applications for its 2026 Creator Program. The largest co-streaming initiative in esports and a deepening of the body’s growth strategy.
Co-streaming has been central to how the EWC reaches fans across the world. In 2025, 3,500 co-streamers were one of the key growth pillars for EWC viewership. They brought the tournament’s biggest moments into communities across every region, platform, and language.
The program reflects the foundation’s view of how media is being consumed today. Audiences increasingly experience the events they love on their own terms. Personalized, on demand, and through the lens of creators they trust.
$2Million Up for Grabs
Recognizing that shift, the EF is committing $2 million in rewards to fuel creators’ growth through the program. The 2026 Creator Program aims to scale to 5,000 creators across new regions and platforms.
The program runs across both the EWC 2026 in Paris this summer. The inaugural ENC 2026 in Riyadh this November. Its built as a lasting pillar of how the EF grows esports, not a one-off for a single edition.
Said Wasae Imran, the foundation’s director for broadcast and distribution said, “This isn’t just an esports trend; it’s a media trend. Across music, video, news and sport, audiences don’t just watch what they’re given anymore. They choose their own experience: what to watch, where to focus, and how deep to go. Esports just lives further down that road than most, and traditional sport is heading the same way. It’s not about delivering a match in one format, it’s about opening up every way into the same moment and letting fans choose how they want to consume it. The Creators Program is how we build for that, by enabling the growth of creators that fans already trust to carry the world’s biggest esports event into every community.”
EF Advanced Tech for Streaming!
EF tech enables publishers and platforms behind the program to make co-streaming as seamless and rewarding as possible for creators . From providing access to the tournaments they want to stream to the tools, and platform perks that help them grow their audiences.
Through the program, approved creators can co-stream their favorite tournaments, complete missions, and climb the leaderboards. Progressing a Battle Pass that unlocks rewards for both themselves and their communities.
This can range from gift cards, gear, and consoles to streaming-platform perks and invitations to the EWC and ENC. The program supports creators across many of the world’s leading streaming platforms, including Twitch, YouTube, Bilibili, Huya, and CHZZK.
The Creator Program will also extend to ENC 2026. Allowing creators to rally behind their countries and territories at the first nation-based competition of its kind in November.
The Esports World Cup 2026.
The Esports World Cup 2026 will be hosted at Paris Expo Porte de Versailles in France, from July, 6 through Aug, 23. It will have more than 2,000 players and 200 Clubs from over 100 countries across 25 tournaments and 24 games for a record-breaking prize pool of $75 million.
