LONASE Launches LPbet to Reclaim Senegal’s Online Sports Betting Market from Foreign Firms.
Senegal’s National Lottery (LONASE) has expanded its digital footprint with the launch of LPbet, an online sports betting platform.
The platform was unveiled in Dakar on July 2 by Toussaint Manga, LONASE director general. LPbet is part of the lottery’s broader modernisation drive and push for greater digital sovereignty.
LONASE aims to strengthen the state operator’s position in Senegal’s market which is by far highly dominated by international bookmakers.
The launch ceremony was attended by LONASE officials, technical partners and invited guests. At the launch Manga said, “LPbet, designed by Senegalese people and for Senegalese people. It is a new leading digital gaming and entertainment platform powered by LONASE.”
The launch was another step in LONASE’s digital transformation as the gaming and sports betting sector continues to evolve.
He noted, “Following the launch of LONASE Way, we are now taking another step towards LONASE’s sovereignty in the field of gambling and sports betting.”
Manga also acknowledged the teams behind the project and thanked technical partner Betting Partners for its contribution to the platform’s development. The platform is developed for both mobile and desktop users. LPbet incorporates multiple mobile payment solutions that will deliver a seamless betting experience.
A National Alternative!
Christopher Sevilla, CEO of Betting Partners, said that LPbet was developed to provide existing bettors with a credible national alternative to foreign operators. Secondly, it was created to retain more of the value generated through digital betting within Senegal.
Sevilla said, “Our ambition is not to encourage new audiences to enter the game. Rather, it is to offer existing players a national, regulated, responsible, and more beneficial alternative for the country. We want to help bring back to LONASE some of the value that currently circulates on digital platforms so that it is better controlled, better organised, and more focused on the country’s development.”
Read Also: “The LONASE Way”: Senegal’s National Lottery Launches New Digital Platform.
More than 25 specialists contributed to the development of LPbet. Bringing expertise in design, user experience (UX), cybersecurity and adapting the platform to Senegalese cultural realities.
Fatima Zahra Gadio, director of the LONASE Partners unit, believes that LPbet reflects LONASE’s digital transformation and its ambition to build trust with users through a modern, innovative and responsible offering.
