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Carry1st Partners with Electronic Arts Inc.

Carry1st, Africa’s leading game publisher, introduces EA SPORTS FC™ Mobile top-ups on the Carry1st Shop, in a partnership with Electronic Arts Inc. (EA), the global leader in digital interactive entertainment. Gamers are now able to recharge their FC Points and Silver in local currency and use their payment method of choice.

EA Sports FC™ Mobile is a mobile football simulation game with a large selection of licensed players and clubs. The partnership between Carry1st and Electronic Arts adds the game to the list of top mobile game offerings on the Carry1st Shop. Players can easily purchase content through local payment options. As well as have their accounts automatically topped up without the need for vouchers or pins.

The partnership between Carry1st and Electronic Arts is taking place as the e-payments market in Africa is projected to reach $40 billion by 2025. This due to the continent’s mobile-first consumer base.Additionally, the region is expected to have 613 million mobile phone users by 2025. More so, with a significant portion of users coming from countries like Nigeria and Ethiopia.

The surge in mobile gaming in Africa is driven by the rapid adoption of smartphones and digital payment innovation. As part of the partnership, players of EA Sports FC™ Mobile can enjoy bonuses on FC Points and Silver on the Carry1st Shop. They can as well as participate in weekly competitions throughout March in the Project Golazo campaign. The competition features collaborations with prominent football personalities and prizes for players.

Read Also: Kiron Interactive expands to the African market through A Partnership with SuperSportBet

Spencer Ma, Growth Lead at Carry1st, commented, “We’re ecstatic to partner with EA to launch EA SPORTS FC™ Mobile products on Carry1st Shop. Enabling local gamers to purchase the in-game items that they love, using local payment methods and currencies. Adding EA as another Pay1st partner, alongside Activision and Supercell, reaffirms our belief that top-tier publishers are focusing more on growing revenue and player base on the African continent.”

About Carry1st

Carry1st is a leading publisher of games and digital content in Africa. The company develops, licenses, and distributes games, and efficiently monetizes them using its own payment platform. Pay1st, and online marketplace, Carry1st Shop. Founded in 2018, Carry1st has released successful games like Call of Duty®: Mobile, Mine Rescue, and SpongeBob: Krusty Cook-Off. It has received backing from investors such as Andreessen Horowitz (a16z), BITKRAFT, Google, and Riot Games.

About Electronic Arts

EA is a leading global digital entertainment company based in Redwood City, California. They develop games, content, and online services for different platforms and have nearly 600 million active players worldwide. EA is recognized for their high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall®, and F1®.

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