Rivalry Corp. has introduced a same-game parlay option for esports betting. Users of Rivalry’s sports betting platform can combine different betting markets to increase profits with to a product called as Same Game Combos. Rivalry Esports Same-Game Parlays
Users can place various bets within a single game using same-game parlays, for instance, on a specific team winning, a specific player scoring the most points, or even on who will draw first blood all within the same round.
Combining numerous legs into one game in this way might increase odds and possibly increase payouts for bettors.
Rivalry highlighted that over 90% of their 2022 sportsbook handle came from esports betting while launching its Same Game Combo markets.
The company sees the new parlay wagers as a way to “improved player acquisition and hold,” as multi-leg bets have been beneficial to mobile sportsbooks’ profits in the traditional sports betting market.
Finding success among Millennial and Gen Z customers means being first to introduce new sports wagering experiences at the edge of technical and product innovation where this audience lives.
Same Game Combos brings one of the most popular bets on the board to an audience of deeply engaged esports fans while extending Rivalry’s position at the vanguard of betting entertainment.Steven Salz, Rivalry’s co-founder and CEO
In order to provide “a proprietary sports wagering experience,” Rivalry’s Same Game Combos will also include customized branding and animation.
It’s important to add depth to our products and more options for our users. We are building for an under-30 demographic that have high expectations for the entertainment products they consume. Delivering on that level of entertainment, while creating a meaningful user experience, adds material value to the Rivalry platform. Rivalry Esports Same-Game ParlaysDavid King, Rivalry’s director of product design.