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EveryMatrix: Our Journey and Product Localization Wins in Africa – Meet At SiGMA Africa

If anyone recognises the value of having local expertise on the ground combined with a localised offering in fast-growth markets such as Africa it is EveryMatrix.

Time and again we have achieved this across the world with proven success for more than 300+ customers of all sizes in markets across Western and Eastern Europe Latin, Central and North America and elsewhere, while also excelling in delivering compliant solutions available across 68 global jurisdictions and growing. In addition, in September 2023 we became the first iGaming supplier to receive WLA Safer Gambling Certification.

The fastest-growing markets in our industry are Africa and LatAm and we are making huge progress in both. In Africa we are already delivering for customers such as KingMakers’ betting brand BetKing in Nigeria, one of the most recognised names in African betting, while in LatAm we are already live in eight countries with regulation pending Peru and Brazil.

Our story in Africa began two years ago, opening an Africa office in Dar Es Salaam in Tanzania lead by Senior Sales Manager Marko Dzoic who has extensive Africa experience working both for a provider and an operator. With Marko’s expertise and knowledge of the opportunities and challenges across the continent, his on-the-ground presence, plus our fully localised offering we have made huge progress and have a major advantage over many competitors who are simply not committed to the market in the same way we are.

May last year firmly put us on the map when KingMaker’ BetKing brand went live with our CasinoEngine productivity platform, giving Nigerian players access to the world’s largest casino content library through a single integration, with the aim of significantly growing BetKing into a world-class, multi vertical, digital entertainment experience with access to an ever-growing portfolio of thousands of best performing games.

Read More: The first Women in Gaming Event to take place at SiGMA Africa

BetKing also integrated our JackpotEngine and BonusEngine products to further boost the gaming experience through flexible and configurable jackpot customisation, across any game, and a variety of industry-leading player reward and bonus management features that are proven to boost retention and re-activation. EveryMatrix Africa

EveryMatrix delivers proven localised solutions

The iGaming African market offers huge potential and we will aim to replicate our customers’ success by integrating our leading modular solutions, available either as standalone products or as part of a wider ‘turnkey’ solution.

For any brand that is struggling with an existing in-house solution or a legacy provider that can’t meet their demands, we are here to provide our technology and software solutions and services that cover every element of iGaming and sports betting. There are three key areas we believe add huge value to Africa-based operators.

OddsMatrix sportsbook platform & data feeds:

The features we offer across sportsbook cover everything that operators in Africa require and much more. With our sportsbook African players have more options and more possibilities than ever, significantly improving user experience, while also providing our partners with tools to further engage players, drive revenues and consistently grow market share.

We are highly flexible and can cater to any operator needs. For example, we already work alongside several local providers that supply operators with our sports data feeds guaranteeing more coverage than their rivals. Many African countries remain retail-focused, and for that reason, EveryMatrix also has a ‘ready-to-go’ retail system that supports our sportsbook, Lotto bets, and Virtual sports.

CasinoEngine productivity platform & SlotMatrix aggregation:

To provide easier access to many operators across the continent we have developed a ‘light’ version of our advanced casino platform and aggregation services.

With SlotMatrix there is no need for a set-up fee or minimal monthly fee, allowing operators to access to the world’s largest casino aggregation offering and access more than 36,000 games, plus receive a continuous flow of new content to choose from. To localise the offering even further we constantly add and integrate new African casino and virtual games vendors.

For larger operators and those who want to lead the casino category, we offer our full CasinoEngine productivity platform supported by our JackpotEngine and BonusEngine tools that enable brands to create any form of configurable jackpot and add it to any game, as well as drive further revenue with advanced gamification tools to boost acquisition, retention and reactivation.


For every operator, we have at least one product that guarantees enhanced revenues. PartnerMatrix, our affiliate management platform is a fundamental source of traffic and revenue growth. Our leading affiliate software is user-friendly for both affiliates and operators. Its precise statistics and multifunctional backend allow operators to precisely determine player lifetime, and value, maximising their affiliate program partnerships. It is trusted by more than 100 operators making their lives easier with rapid reporting, anti-fraud tools, robust day-to-day and technical support, and flexible software.

We are not like other suppliers, and there is no copy and paste; we carefully scope each project can cater to any need, have a product(s) for everyone or can develop bespoke features and functionality and always go the extra mile to provide the ultimate service that fits into the commercial requirements of each operator. As Marko has discovered while working here, ‘Everyone says we are the best, but unlike our competitors, we can prove how’. EveryMatrix Africa

Seeing is believing so book a meeting TODAY with Marko Dzoic, Senior Sales Manager, Africa for EveryMatrix at Sigma Africa, email: [email protected]

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