Highlight Games Partners with Sahara Games Technology to Launch Soccerbet in Africa
Highlight Games, a leading supplier of video virtuals and instant win games, has officially announced its new partnership with Sahara Games Technology (SGT). This collaboration will introduce Highlight Games’ acclaimed Soccerbet content to players in Kenya, Uganda, and Mozambique.
Sahara Games Technology, an innovative African-based gaming company, offers a diverse range of products including sportsbooks, virtual sports, and casino games for both land-based and online markets throughout the continent.
Soccerbet, a subsidiary of Highlight Games, boasts an extensive video virtual sports offering that features over 14,000 10-second clips showcasing premier English teams from the FA Cup and archived matches from the EFL. This dynamic product is enriched by the addition of over 500 new clips of English teams, including iconic clubs like Liverpool FC, Manchester City, and Everton, each year.
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Earlier this year, Highlight Games made headlines with its partnership with the Azerbaijan National Lottery, followed by an extension of its collaboration with the Turkish Süper Lig.
Mathew Halloran, COO of Sahara Games Technology, expressed enthusiasm about the new partnership: “Sahara Games Technology is always looking to supply the best content to its customers and no other product we have provided compares to SOCCERBET in terms of the depth of archive, range of teams, goals and exclusive footage available.
“Players love the nostalgia of watching archive material of England’s premier clubs and we’re thrilled to be continuing the delivery of Soccerbet through Highlight Games’ own proprietary platform to retail venues across Africa.”
Ambani Netshishivhe, Director of Partnerships, Africa at Highlight Games, also shared his excitement regarding the collaboration: “I’m delighted to announce this direct partnership with Sahara Games Technology.
“Soccerbet contains more exclusive archive footage from the EFL and FA Cup than any other video virtual football product on the market and so it’s clear to see why the team at Sahara Games Technology would want to continue working with Soccerbet exclusively with us at Highlight Games. Highlight is committed to working directly with customers in Africa going forward and I look forward to announcing more partnerships soon.”
