LONASE’s Abdourahmane Baldé to Head Save Finance Digital Board
The National Lottery of Senegal (LONASE) has officially installed its Director General, Mr. Abdourahmane Baldé, as the new President of the Board of Directors (PCA) of its mobile financial services subsidiary, SAVE FINANCE DIGITAL.
The formal installation ceremony took place on Monday, August 31, 2026.
Mr. Baldé, a tax lawyer and veteran of Senegal’s tax administration, brings strategic leadership that aligns the parent group’s high-growth digital wing with its broader objectives. His appointment marks a new chapter of governance aimed at reinforcing public trust, enhancing corporate performance, and contributing more significantly to the nation’s economic and social development.
Following the installation, the Board of Directors convened to discuss key priorities. The focus was heavily on accelerating the market penetration of SAVE FINANCE DIGITAL, which was originally launched as an innovative mobile money platform to compete with dominant regional players.
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SAVE FINANCE DIGITAL is a core pillar of LONASE’s broader diversification strategy. The subsidiary of LONASE Group (Loterie Nationale Sénégalaise) was launched as part of a comprehensive modernization program aimed at establishing digital sovereignty and reducing operating expenses.
By integrating mobile financial services, LONASE not only diversifies its revenue streams but also supports national financial inclusion efforts. The platform operates alongside other digital gaming initiatives launched by the group, including LONASEWAY, LP-BET, and LONASE22BET, forming a comprehensive digital ecosystem that modernizes Senegal’s gaming sector.
As Mr. Baldé assumes his dual responsibilities, the integration of SAVE FINANCE DIGITAL’s leadership with LONASE’s central management promises a cohesive, agile, and efficient path forward for Senegal’s public gaming and financial services sectors.
The proceedings were immediately followed by a pivotal Board of Directors meeting, dedicated to examining the subsidiary’s strategic direction and future prospects.
