5th April 2023 – Leading online sportsbook 22Bet is creating excitement in East Africa after signing Kenyan rapper Khaligraph Jones as their new brand ambassador. Brian Ouko Robert, better known by his stage name Khaligraph Jones, has played a significant role in the Kenyan music scene for more than a decade. Khaligraph Jones whose music has a global touch is widely regarded as one of Kenya’s outstanding and influential artists with a huge fanbase in East Africa and beyond.
Felix Mulandi, Country Operations Manager for 22bet Kenya said: “The announcement marks the beginning of a new partnership between 22Bet and the award-winning artist, widely recognized as one of Kenya’s most talented and influential musicians. Khaligraph Jones has been a major force in the Kenyan music scene for over a decade, and has won numerous awards for his work, including the coveted Soundcity MVP Award for Best Hip Hop in Africa in 2020.”
Khaligraph Jones, Brand Ambassador, 22bet said: “I am thrilled to be partnering with 22Bet, a company that has established itself as a leading player in the sports betting industry. As an artist, I am always looking for new and exciting ways to connect with my fans, and I believe that this partnership will enable me to do just that. I look forward to working with 22Bet to create engaging and innovative content that will resonate with our audiences.”
Another 22bet member added: “We are delighted to welcome Khaligraph Jones to the 22Bet family. As a brand, we are committed to working with the best and most talented individuals in all areas of our business, and we believe that Khaligraph Jones is the perfect partner to help us connect with our customers and fans in new and exciting ways.”
Read Also: Sport Betting Brand Ambassadors in Africa
22Bet is one of the most well-known sportsbook and casino websites worldwide, it is particularly well-liked in Kenya and throughout Africa. The company provides a selection of pre-match and live betting options for the most well-liked football leagues worldwide as well as regional competitions. It also emphasizes other sports, such eSports, rugby, and basketball, to name a few.In the African continent, 22Bet has significantly extended its footprint.
Khaligraph is the newest member of the 22Bet family of ambassadors, which also consists of Julio César of Brazil and renowned Togolese footballer Emmanuel Adebayor. 22Bet has started a number of charity events as a result of its increasing emphasis on responsible gaming, with the most recent one taking place in Nairobi’s most needy neighborhoods. 22Bet continues to grow their presence in Kenya while maintaining and updating their top sports betting website.
About Khaligraph Jones
Khaligraph Jones who is Kenyan is one of the most well-known hip-hop artists in Africa. He is one of the most popular artists In Kenya and the rest of Africa. On digital platforms, his singles have received millions of streams, and his music videos have received millions of online views.
Khaligraph Jones is notable for his incisive and humorous lyrics. Hip-hop, trap, afrobeat, and ragga are just a few of the musical and lyrical genres that are combined in his work, which is frequently praised for its originality.
He frequently draws on his own experiences while writing songs, and he has earned a reputation for being brutally honest when discussing subjects like social injustice, poverty, and police brutality. For many young people in Kenya and all around Africa, his lyrics are frequently viewed as empowering.
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