SlotMatrix revives classic slot action with Crazy 777 U.S launch
SlotMatrix, the world’s largest casino content aggregator, has launched Crazy 777, a fast-paced, retro-inspired slot with a modern twist, for the North American market.
Inspired by the timeless appeal of vintage slot machines, Crazy 777 keeps things refreshingly simple with a single payline, three reels, and straightforward left-to-right wins.
Designed for players who enjoy quick spins and instant outcomes, the game delivers classic slot entertainment enhanced by dynamic bonus action.
At the heart of Crazy 777 is the slot’s unique Special Reel, located on the right-hand side of the screen. Whenever a winning combination lands on the main reels, the Special Reel activates to potentially upgrade the payout.
Depending on the symbol revealed, players can unlock powerful multipliers of up to 10x, instant bonus wins based on their bet, or respins that can join together for up to five consecutive replays.
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Once the respin limit is reached, the Special Reel locks in place, adding tension and anticipation to every winning spin.
Crazy 777 is exclusively available through SlotMatrix and is enhanced by EveryMatrix’s advanced gamification tools, including free spins, tournaments, and leaderboards. It can also be integrated with EngageSuite, the complete player loyalty solution.
Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Crazy 777 shows that simple, classic gameplay still resonates strongly with players when it’s combined with the right amount of excitement, and we’re pleased to bring this energy to the U.S market.”
About EveryMatrix
EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.
EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has more than 1,500 employees across 16 offices in 16 countries and serves 300+ customers worldwide, including the regulated U.S. market.
EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.
EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.
Learn more at www.everymatrix.com.
