Super Group has formally stepped into the digital currency arena with the launch of ZAR Supercoin, a stablecoin designed specifically for South African users and the broader African market. Positioned at the core of this expansion is Super Money SA, the newly created division that will oversee the company’s blockchain-driven products and services, including the development and rollout of Supercoin and its supporting infrastructure.
According to Super Group, ZAR Supercoin is intended to evolve into a next-generation payment option across the group’s platforms, including its leading sportsbook brand Betway. Through faster deposits, withdrawals, and exclusive incentives tied to the stablecoin, the company expects to boost transaction efficiency and enhance the customer experience.
Super Group says the initiative is driven by Africa’s accelerating adoption of digital assets. With stablecoin transaction volumes on the continent estimated at US$100 billion across major markets, the group sees rising demand for reliable, low-cost, and interoperable payment alternatives.
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Chief Financial Officer Alinda van Wyk emphasized that the launch aligns with both market conditions and the company’s broader innovation strategy. “The time is right for Super Group to move into the digital currency space, with our exciting new Supercoin. We have always been at the forefront of tech advancement in the gambling industry, and this offering will also benefit the millions of customers who enjoy our brands in South Africa and in the rest of the continent.”
“The launch of Supercoin will position us for continued success, as alternative payment methods and digital asset frameworks become more integrated into the regulated gaming ecosystem. This also underscores our commitment to innovation and the use of advanced technology to position Super Group for sustained growth,” she added.
ZAR Supercoin will be listed on Luno, one of Africa’s leading regulated cryptocurrency exchanges with operations extending to Nigeria, Kenya, Malaysia, and Indonesia. The coin’s fiat reserves will be held by ABSA Group Ltd, a Tier-1 South African bank. The stablecoin will run on the Solana blockchain, utilizing the Fireblocks Tokenization Engine for minting, burning, and full smart-contract lifecycle management. Fireblocks’ secure wallet infrastructure will also handle custody of the digital asset.
Security and compliance remain central to the rollout. Super Group has partnered with Chainalysis, which will provide monitoring and risk-management tools across the ecosystem. With Chainalysis Sentinel, Super Money SA will be equipped to monitor both primary and secondary market activity, identify risk trends, detect unusual behavior, and enforce robust policies to safeguard users from illicit activity.
