Meridianbet Partners Fast Track to Enhance CRM Capabilities in Africa.
Meridianbet has selected Fast Track as its customer engagement platform. The operator is aiming to unify player data and enhance CRM capabilities across its operations. Meridianbet is 18 regulated jurisdictions spanning Europe, Africa and South America.
Founded in 2001 and headquartered in Malta, Meridianbet operates an omni-channel business across retail, desktop online and mobile. The operator licensed and operating in 18 jurisdictions across Europe, Africa and South America.
The agreement is the next step in Meridianbet’s player engagement strategy. The operator continues to scale its multi-market presence and deepen the experience it delivers across its brands.
Boris Čorni, director of tech at Meridianbet, said, “We needed a platform built for the realities of our business. Multiple jurisdictions, multiple channels, and the regulatory frameworks that come with each market. Fast Track understands the operating environment in a way very few others do, and the platform gives us the foundation to operate consistently across all of it. We are excited about what this partnership will let us build for our players.”
Simon Lidzén, co-founder and CEO of Fast Track, says,“Running an operation across 18 regulated jurisdictions is genuinely hard. Meridianbet has built that at a scale very few in our industry can match. We are looking forward to the work ahead together.”
Fast Track will give Meridianbet’s team a single real-time customer model across its brands, alongside Fast Track AI. This is the platform’s natural-language and agentic-workflow capabilities, which let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.
