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Yolo Group joins betting integrity body IBIA ahead of Brazilian market launch

13 February 2024: Yolo Group has joined the International Betting Integrity Association (IBIA).

The Group was established in 2014 and has offices in Estonia, Malta, Brazil, Australia and Guernsey. Its brand will now feed into IBIA’s leading global integrity monitoring network.

The operator joins around 50 companies and over 125 leading sports betting brands in IBIA and further cements the association’s position as the world’s leading operator-run integrity monitoring body. 

The move comes ahead of the anticipated opening of the Brazilian sports betting market which will require, as a condition of licence, that an operator engage with an integrity monitoring body.

A number of Brazilian focused operators joined IBIA in 2023 and according H2 Gambling Capital, the leading independent authority on global gambling market data, IBIA members already account for over 60% of remote gambling in Brazil making IBIA uniquely placed to protect the integrity of that market. 

Matthew D’Emanuele, CEO Yolo Entertainment at Yolo Group, said: “We take our betting integrity incredibly seriously at Yolo Group, and that’s why joining the IBIA is such an important step for us. Our industry relies upon safeguarding sporting competition, and we’ll be working closely with the IBIA to provide all the support we can to help provide a fun, fast and fair environment for sports betting.” 

Khalid Ali, CEO of IBIA, said: “I am delighted to welcome Yolo Group to the association. Yolo Group’s decision to join IBIA demonstrates the company’s desire to utilise the best integrity protection available globally for its sports betting product and further expands IBIA’s leading integrity monitoring network. The association looks forward to working closely with the operator to protect it from corrupt betting activity both on a global stage and in relation to specific markets such as Brazil.” 

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IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing.

IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. 

IBIA’s recently released 2023 annual integrity report detailed 184 alerts reported in the year, which represents a decrease of 101 (or 35%) on the revised 2022 figure of 285 alerts.

IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022. 


About the International Betting Integrity Association 

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. Our members share a common goal of combating betting corruption to protect the integrity of sport and their businesses.

Established in 2005 and formerly known as ESSA, we are a not-for-profit association whose members include many of the world’s largest regulated betting operators, active across six continents. Members undergo a rigorous due diligence process and must adhere to our code of conduct committing them to responsible betting practices. Yolo Group International Betting Integrity Association (IBIA)

The International Betting Integrity Association’s Monitoring &Alert Network is a highly effective anti- corruption tool that detects and reports suspicious activity on its members’ betting markets.

The bespoke system tracks transactional activity linked to individual consumer accounts, clearly distinguishing it from commercial monitoring systems focused on simple odds movements.

The association has longstanding information-sharing partnerships with leading sports bodies including FIFA, UEFA, the ITIA and the IOC and many gambling regulators to utilise this data and prosecute corruption. The association maintains a policy of transparency and publishes quarterly integrity reports analysing activity reported on its network. 

For more information please visit follow on LinkedIn and Twitter.  

About Yolo Group 

Yolo Group brings next-level innovation to the worlds of gaming, fintech, blockchain and more. Serving millions of users worldwide, Yolo Group is committed to putting the customer at the centre of the universe via a wide range of fun, fast and fair products and services, including the pioneering bitcoin-led casino Bitcasino, the innovative sports betting site, and the leading content aggregator Hub88. 

Number 23 on the2023 EGR Power 50 list of leading global operators, the Group continues to drive crypto adoption and fintech innovation within both the iGaming and entertainment industries via its array of disruptive B2C and B2B brands. 

With offices in Estonia, Malta, Brazil, Australia and Guernsey, the Group has rapidly expanded to more than 1,000 employees of more than 60 nationalities.

The Group continues to incubate and support new brands, developing its vast, expansive ecosystem of people, products and services.

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