LONACI Games Now Available in Shell Select Shops Across Côte d’Ivoire
A new partnership between Shell Côte d’Ivoire and LONACI is transforming the customer experience inside Shell service stations. For the first time, motorists can refill their tanks, pick up everyday essentials, and take part in LONACI’s most popular games, all within the same stop. The initiative embeds lottery and betting services directly into Shell Select shops, making them more accessible than ever to people on the move.
The goal behind the collaboration is simple: bring convenience to everyday life. Shell’s network of service stations attracts thousands of customers daily, and adding LONACI’s gaming products turns these familiar locations into full-service touchpoints. Instead of heading to a separate lottery outlet, customers can now play during routine visits, whether they’re commuting, shopping, or taking a break on the road.
Inside participating Shell Select stores, customers can explore the full range of LONACI games. This includes Loto Bonheur draw and an assortment of instant scratch games. Horse racing fans can place PMU bets through in-store terminals, while sports enthusiasts have access to both traditional sports betting and virtual games.
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The initiative is available only in selected Shell stations, strategically chosen across the country. Sites in Yopougon, Cocody, Bonoumin, Anyama, Yamoussoukro, and Bouaké are among the first to offer these services.
Beyond convenience, the partnership reflects a growing trend across Africa. Gaming operators are increasingly turning to established retail networks to reach wider audiences, leveraging places people already trust and visit regularly.
