Affilka by SOFTSWISS Strengthens Affiliate Expertise with Gaming Operations Academy
9 January 2026, Malta– Affilka by SOFTSWISS has announced a partnership with Gaming Operations Academy, joining the upcoming Affiliate Management Course as an educational partner. The three-day programme will take place from 13 to 15 January, bringing practical affiliate management expertise to iGaming professionals building and scaling affiliate programmes.
The course is primarily designed for affiliate managers on the operator side – specialists responsible for launching and managing affiliate programmes, attracting partners, negotiating promotional terms, monitoring performance, and building long-term relationships. It is also relevant for general and marketing managers, business owners, HR professionals, and affiliates, offering a structured understanding of how affiliate channels work and how to assess traffic quality and efficiency.
Anastasiya Baravaya, CEO at Affilka by SOFTSWISS, comments: “Affiliate management today requires much more than traffic acquisition. It spans strategy, trust, data, and the ability to adapt to a rapidly changing market. Partnering with Gaming Operations Academy allows us to share practical experience from working with hundreds of brands and affiliate teams, helping participants build programmes that are sustainable, transparent, and commercially successful.”
Read Also: SOFTSWISS “Powers your Ambition“ at ICE Barcelona 2026
The programme focuses on the core responsibilities of affiliate managers and teams, covering both day-to-day operations and long-term strategy. Participants will explore how to identify and segment affiliates, approach and engage them effectively, negotiate mutually beneficial deals, including in budget-limited scenarios, and evaluate performance using real-world cases.
The course also addresses risk management, commission structures, and the foundations of building an affiliate programme that balances commercial goals with regulatory and responsible gaming requirements.
Elaine Gardiner-Ruddock, Managing Director at TAG Media and Affiliate Management Academy Course Director, adds: “Affiliate managers today are expected to perform a constant balancing act – driving growth in an increasingly competitive market while navigating regulatory pressure and a rapidly evolving affiliate landscape. The real challenge isn’t scale, but sustainability: building strategies that attract the right partners, adapt to changing engagement models, and remain resilient over the long term. This course empowers affiliate managers to make informed, data-driven decisions using proven methods for recruiting, scaling, and optimising affiliates. Partnering with Affilka allows us to bring these methods to life through real-world scenarios, giving managers the tools and insights needed to execute smarter and more effectively.”
Gaming Operations Academy is a specialist training and recruitment organisation serving the global gaming sector. Through CPD (Continuing Professional Development)–accredited, industry-led education and practical insights, the Academy supports companies – from early-stage start-ups to established operators – across affiliate management, online gaming, sports betting, compliance, AML, and responsible gaming.
Following the course, Affilka by SOFTSWISS will participate in iGB Affiliate Barcelona on 20–21 January. The company’s current and prospective partners are welcome to visit stand 81-K30 to meet the team and discuss how the platform can support and scale their affiliate marketing strategies.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 40,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
