Srdjan Stanojevic on FAZI’s Strategic Growth Across African iGaming Markets

Africa’s iGaming market is experiencing rapid evolution, driven by diverse player preferences and a growing demand for localized, high-quality content. In this dynamic environment, strategic partnerships and in-depth market analysis have become essential for providers aiming to establish a lasting footprint. In an interview with iGaming AFRIKA, Mr. Srdjan Stanojevic, Director of the Commercial iGaming Division at FAZI Company, discusses FAZI’s established success in markets like Kenya, Tanzania, and Nigeria, their rigorous compliance journey into South Africa, and the role of their upcoming Wild campaign in capturing the hearts of local players.

iGaming AFRIKA: iGaming AFRIKA: Could you start by summarizing FAZI’s current market presence across Africa?

Srdjan Stanojevic: As we mentioned before, our games are present mainly in the North/East region where our titles as Wild Hot 40, Wild Lucky Clover, Wild 27 and Lollas World achieved a good result with the familiar mechanics, interesting features and game flow.

iGaming AFRIKA: Which countries are FAZI currently active in, and what segments are you focusing on there?

Srdjan Stanojevic: FAZI’s strongest presence is for sure in Kenya, Nigeria, Mali, Malawi, Cameroon and Tanzania. Beside the titles mentioned above there are plenty of titles which cover mechanics and themes popular in Africa, such as Golden Crown, African Treasure, Wild Kingdom, Book of Luxor Double.

iGaming AFRIKA: What have been the key success factors in those markets?

Srdjan Stanojevic: Strong partnership with the biggest clients in those markets, understanding the players’ preferences and direct account management activities.
How does FAZI tailor its offerings to local needs across different African regions?

Srdjan Stanojevic: By exploring the players’ behavior according to the analysis that we conduct, throw the partnership with the operators and local presence in Business Development.

iGaming AFRIKA: Why is South Africa the next focus for FAZI’s expansion?

Srdjan Stanojevic: According to the market research we can expect that our games can have significant success there as well as the potential which the market offers. Despite the long compliance procedure, which FAZI passed in the past period, all business cases are very promising.

Read Also: Fazi’s Growing Success in Africa: Exciting Games and Strong Partnerships

iGaming AFRIKA: What steps has FAZI taken so far to prepare for entry into South Africa?

Srdjan Stanojevic: FAZI is now fully compliant with the regulation in this country, preparing the first batch of games by choosing from the most successful portfolio from the other African regions but also adding some new according to local players.

iGaming AFRIKA: How do you plan to localize FAZI’s solutions to fit the South African market?

Srdjan Stanojevic: The localization will be not only the themes and stories but also games mechanics which fit the market needs. To give the players a stable mechanic with known features from the FAZI portfolio can establish FAZI as the competent game provider among the operators and players.

iGaming AFRIKA: What marketing strategies will FAZI use to introduce and scale its brand in South Africa?

Srdjan Stanojevic: Account marketing activities via direct cooperation with the operators, a presence in media which covers that market and local campaigns.

iGaming AFRIKA: What are the main challenges you anticipate in entering South Africa?

Srdjan Stanojevic: The main challenge is to be close to the players, analyze their preferences and offer as much localized content as possible with FAZI footprint. 

iGaming AFRIKA: FAZI is launching its Wild campaign in March, with a year-round focus on the Wild portfolio. How does this initiative support your expansion strategy in Africa and South Africa, and what role does the Wild portfolio play in your long-term positioning in these markets?

Srdjan Stanojevic: The moment of launching this campaign is the time when the first games live can be expected to the South African market and combining our very successful feature can give FAZI to become a recognizable provider by the stable product which gives to the players lots of fun and winning opportunities.

iGaming AFRIKA: The upcoming Wild campaign, launched in March, represents an important part of your marketing strategy. How do you plan to leverage the Wild portfolio to further strengthen FAZI’s presence in Africa, particularly in South Africa?

Srdjan Stanojevic: “Wild” portfolio of games is a significant part of our best performing games across the market, including Africa. With a proper marketing campaign and strong partnership with the operators, good results are expected. 

iGaming AFRIKA: Is there anything else you would like to share about FAZI’s expansion journey in Africa and South Africa?

Srdjan Stanojevic: Focus on the South African region will not slow down our expansion to other African markets beside those, equal where we are present and those where we are still at the beginning. Africa is an important continent for FAZI.