In 2025, google blocked a record 270.7 million gambling advertisements for violation of the company’s rules and guidelines.

Google prohibited or eliminated 8.3 billion in advertising. Gambling and gaming ranked ninth among all banned ads in 2025. They had approximately 270.7 million ads blocked or removed. The sector was also the third largest category for restricted ads, with 123.9 million.

Google disclosed massive enforcement measures against publishers in its 2025 report. The company used its public policy agreement to calculate the amount of damage each advertising sector had done. Its this page by page calculation that landed gambling as the fifth most offenders of googles terms and rules with 9.7 million violations.

Big Tech companies such as Apple and Google, as well as social media giants such as Meta and X, are still under pressure to stop the spread of online gambling. Regulators in a number of markets, including the UK and Brazil, have also mentioned the use of influencers to promote illegal products.

Google said its latest enforcement work relies heavily on Gemini-based systems designed to identify policy breaches before advertisements are served.

According to Keerat Sharma, Vice President and General Manager of Ads Privacy and Safety, the company’s models assess hundreds of billions of signals, including account age, behavioural patterns and campaign characteristics.

Sharma stated: “Our teams have long used advanced AI to identify and stop scammers, and Gemini takes that work even further. Our models analyze hundreds of billions of signals. These include account age, behavioral cues and campaign patterns to stop threats before they reach people. Unlike earlier keyword-based systems, our latest models better understand intent. This helps us spot malicious content and preemptively block it, even when it’s designed to evade detection”

Read Also: Google Updates Gambling and Games Advertising Certification Rules

Policy Tightening

Google signaled stricter approach to gambling advertising this year. In Early 2026, its European operations stated that accounts facing repeated certification revocations or repeated violations will lose certification entirely. Firms will also be prevented from obtaining future approval to advertise through Google Ads.

That policy direction aligns with a broader shift in regulated markets, where authorities are paying closer attention to how digital intermediaries verify gambling advertisers. In practical terms, platforms are being pushed to move from reactive moderation to stronger pre-screening and more aggressive account-level sanctions.