ChopWin has formally launched its Sierra Leone operations at an event in Freetown, several months after entering the market in November 2025.
Held on May 9 at the New Brookfields Hotel, the event gathered company executives, policymakers, and other gaming stakeholders. The rollout adds Sierra Leone to a West African footprint that already includes The Gambia, Ghana, Ivory Coast, and Togo, alongside Uganda. ChopWin used the ceremony to raise its profile in Sierra Leone’s online gambling sector and to outline broader plans for growth across African markets.
ChopWin operates under ChopLife Gaming and offers online casino-style and instant-win products designed for smartphone users. Its catalogue includes crash-style games, digital betting products, and mobile payment services tailored to African markets.
The company entered Sierra Leone in late 2025, but the Freetown event marked the brand’s formal public unveiling in the country. Local operations manager Dickor Kargbo used the launch to focus on payments, a core part of online gambling platforms where players deposit and withdraw money through digital channels.
ChopWin Expanding In West Africa!
ChopWin linked the Sierra Leone launch to a wider regional expansion strategy. The brand is already active in several African markets, including The Gambia, Ghana, Ivory Coast, Togo, and Uganda.
Earlier this year, ChopLife Gaming also entered Liberia’s regulated online betting market. That move extended the group’s presence in West Africa, where mobile betting and online casino products continue to spread across multiple jurisdictions.
Speakers at the ceremony also addressed regulation and responsible gaming as Sierra Leone’s online gambling market develops. Responsible gaming refers to measures meant to reduce harm, including limits on excessive play and messaging that betting should not replace income.
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John Buckle from Sierra Leone’s Ministry of Social Welfare called for a regulatory approach that supports both operators and users. His remarks focused on policy design rather than tougher restrictions on the sector.
Mohammed Barrie, the Member of Parliament for Sierra Leone’s Bombali District, used the event to address public concerns around gambling habits. His remarks placed betting in the context of personal choice rather than household income.
The launch event therefore combined a commercial rollout with discussion about how Sierra Leone should oversee a growing mobile betting market. Those two themes are increasingly appearing together as more African countries regulate online gambling activity.
