SOFTSWISS Brings 2027 iGaming Trends and Prediction Markets to SBC Lisbon
Malta, 3 September 2026 – SOFTSWISS, a global strategic partner for the iGaming industry, will exhibit at SBC Lisbon from 29 September to 1 October 2026 at stands B501 and C422. The company will showcase its product ecosystem, with a particular focus on the fifth edition of its 2027 iGaming Trends report and the Prediction Markets Platform.
2027 iGaming Trends Report: Strategic Intelligence for Planning
SOFTSWISS will release its annual iGaming Trends report, now in its fifth edition, on 29 September at stand B501, giving operators the insights they need for the 2027 strategy. Produced in partnership with World Gaming (ex Clarion), which iGaming trends reflect broader industry movements and will drive sustainable growth, and which are likely to fade, helping the industry align on priorities and navigate emerging opportunities with confidence.
For the first time, the report includes perspectives from Amazon Web Services (AWS), expanding the analysis beyond traditional iGaming.
To discuss the report’s key findings, SOFTSWISS will lead an industry panel discussion, “2027 iGaming Trends Report | Five Years of iGaming: Which Trends Endured, Which Faded, and What Comes Next?” on 29 September from 16:10 to 16:50 at Feira Internacional De Lisboa & Meo Arena.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, comments: “Operators are looking for practical ways to enter new markets, launch new products and manage the complexity of regulated growth. Our approach is to think ahead alongside operators, understanding their market, anticipating what comes next, and providing the technology and expertise to build for that future. Their ambition is the starting point for our work, and their success is how we measure it.”
Prediction Markets: The Next Growth Category for Operators
Prediction Markets represent a priority growth opportunity for operators in regulated markets. SOFTSWISS will feature a dedicated Sportsbook and Prediction Markets zone at stand C422, supporting operators with hands-on product exploration and strategic guidance.
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Anton Lishchuk, Prediction Markets Commercial Strategist at SOFTSWISS, will share expertise across two key industry events:
30 September, 16:30–17:10 – Panel discussion: “Prediction Markets: The Future’s Not Near, It’s Here.” Lishchuk will join industry experts to debate market drivers, regulatory responses, and competitive positioning for operators in this category.
1 October, 14:00–14:30 – Lishchuk will deliver the keynote “Operators May Lose Prediction Markets Before They Enter Them” at the Prediction Markets Forum, breaking down practical approaches to launching Prediction Markets without operational complexity.
Visitors are invited to meet the SOFTSWISS team at the main SOFTSWISS stand C501 and the Prediction Markets and Sportsbook stand C422 during SBC Lisbon to discuss the 2027 iGaming Trends Report, Sportsbook and Prediction Markets solutions, and market opportunities. Book a meeting here.
About SOFTSWISS
SOFTSWISS is a strategic technology partner to iGaming operators, enabling them to build and scale successful online casino and sportsbook businesses in regulated markets worldwide. Since 2009, the company has helped operators navigate complex, multi-jurisdiction environments by uniting enterprise-grade technology, regulatory expertise, and strategic guidance within a single integrated ecosystem – engineered to support every stage of their development.
Today, SOFTSWISS powers more than 1,500 brands and is backed by over 2,200 professionals across multiple international locations. Combining resilient infrastructure, deep industry intelligence, and expert-led service, the company gives operators the confidence to enter new jurisdictions while maintaining compliance and sustaining long-term growth.
