Live in 25+ African countries and growing. Logifuture CBDO Niccolo Cassettari on building for African players, the move into South Africa and what comes next.
Logifuture is now live in more than 25 African countries. How did you get here?
By building for the continent. Our products performed from the very first launches, and since then everything we’ve done has been shaped by Africa’s growth and the know-how our team has built in the region.
Today we work with partners such as Bet9ja, Betika, Odibets, Premier Bet, Hollywoodbets and Aardvark, to name a few.
Why do global products often miss the mark in Africa?
Because African players bet differently. Football sits at the centre of everything, and the betting patterns are their own. A product designed to work everywhere rarely wins here.
We deliver what African players love: games built on real football, with the markets they already know. When a game feels familiar from the first second, players engage.
Read Also: Logifuture’s Zoom Sports Goes Live with Odibets in Kenya
You have three products. What role does each one play?
Zoom Soccer brings the most famous leagues to life with ultra-realistic 90-minute matches and 10-minute turbo games, 24/7. That’s more than 2 million events a year and up to 20–30% more sportsbook turnover.
Simulate lets players bet on real teams and markets and get the result in seconds. It adds up to 5% sportsbook GGR.
Swipe Games is the bridge to casino: simple mini-games sportsbook players jump in and out of without leaving the betslip. It drives around 10–15% of casino GGR at our partners, with many players new to casino.
South Africa took longer. Was it worth it?
Absolutely. South Africa has its own approval process, so it took a little more time. But our products adapt quickly, and South African players share a lot with the audiences we already serve.
When Hollywoodbets and Aardvark showed interest, we committed fast and went live. More South African operators are now on the way.
How do you get partners live so quickly?
When a relevant partner wants our content, we move fast. Direct integration, sportsbook platforms, feed providers or casino aggregators: we have a route for almost every setup.
Where do you go from here?
We want to bring new concepts to every corner of Africa. With a solid footprint in West Africa, our focus now is South Africa, francophone Africa and continued growth across the continent.
The African player is young, mobile and passionate about sport. Our job is to keep building products that match that energy, and we’re only getting started.
About Logifuture
Logifuture is a B2B iGaming provider building RNG-based content for sportsbook players, including Zoom Sports, Simulate and Swipe Games. Its products are GLI-19 and GLI-33 certified and available via direct integration or leading aggregators.
