African operators are no longer looking for more games, they’re looking for games that feel local.
That was one of the biggest takeaways from the recent iGaming AFRIKA Summit in Nairobi, where INTERPLAY showcased Boda Boda Race, a virtual racing game inspired by East Africa’s iconic motorcycle taxi culture, alongside Marble Run 6, its fast-paced virtual marble racing title.
Built specifically for players across whole Africa, Boda Boda Race immediately stood out thanks to its familiar theme and strong local identity, while Marble Run 6 attracted attention with its dynamic gameplay, modern presentation, and broad appeal across both retail and online betting environments.
The response quickly translated into business, with operators including KiliBet (Kenya), Kilibet (Zambia), Zagabet (Lesotho), MMG (Malawi), but also operators from Uganda, South Sudan and Central African Republic, moving to integrate the products shortly after the event, both on retail and online.
As Africa’s gaming industry continues to grow, products designed around local culture, innovation and player engagement are becoming a key differentiator, and INTERPLAY’s growing portfolio reflects exactly that.
