Aluwani Mukhudwana on Compliance as a Recipe for Growth in the South African Gaming Market
As South Africa’s gaming market continues to expand, compliance has emerged as a crucial ingredient for businesses looking to thrive in the sector. Aluwani Mukhudwana, Business Development Manager for SOFTSWISS in Africa, discusses how B2B players in the gaming industry can achieve significant growth by adopting a similar approach to that followed by SOFTSWISS, particularly in the context of regulatory compliance, responsible gaming, and integrating retail with online gaming.
Mukhudwana believes that the foundation of growth lies in compliance with local regulations, which builds trust and ensures long-term success. He emphasizes, “We are certified in major provinces. We are licensed in Western Cape, looking at other regions as well. So, in terms of, regulation, we are complying and always looking to engage with the regulators on a daily or every event that we attend,” highlighting how SOFTSWISS is continuously working to ensure they meet regulatory standards across South Africa.
When it comes to responsible gaming, Aluwani Mukhudwana highlights the role compliance plays in ensuring a safer environment for players. “We are more in making sure that our software is, fully regulated. There’s, for example, in South Africa, each provider needs to have, a letter of certification, RNG. It also needs to go through BMM testing. So we only partner with those partners that qualify or have those certificates, ” he says, underlining the importance of partnering with those who follow best practices in responsible gaming.
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By adhering to these standards, businesses can foster a safer environment for players while protecting the reputation of the industry as a whole.
The synergy between retail and online gaming is essential for capturing a broader audience across diverse demographics, both in South Africa and the wider African continent. As Aluwani Mukhudwana explains, “Retail will always be there… Retail and online will always be, you know, the two pairs of shoes, basically, the left and the right, as I would say, not just in SA, but across the whole African continent.” This collaboration between retail and online platforms allows each to complement the other, offering players both social, in-person experiences and the flexibility of mobile gaming.
Looking ahead, Aluwani also sees new opportunities for innovation in the retail gaming sector. One trend gaining traction is the introduction of “retail crash games,” where players have more control over gameplay. “Retail is coming back… it’s going to be controlled by the player more than by the cashier,” he predicts. This shift in the way retail gaming is experienced is already happening in regions like Kenya and offers exciting new possibilities for the South African market as well.
For B2B players in South Africa’s gaming market, the key to sustainable growth lies in adopting a compliance-focused approach, much like SOFTSWISS. By understanding and adhering to local regulations, working with certified partners, and embracing the integration of retail and online gaming, businesses can position themselves for long-term success in this rapidly evolving market.
