Celebrating 2024’s Top 50 Most Influential Women in Gaming, Africa: Lou-Mari Burnett
Lou-Mari Burnett’s career exemplifies a remarkable blend of creativity, strategic thinking, and operational excellence. Currently serving as the Chief Operating Officer at Eventus International, she has over eight years of extensive experience within the company, where she has become an integral force in both marketing and operational strategy.
Before stepping into the COO role, Lou excelled as the Marketing Director at Eventus International, where she was pivotal in formulating and executing the brand and marketing strategies for new and existing products. Her expertise encompasses campaign management, digital marketing, public relations, and the overall marketing budget.
Lou’s journey in marketing did not start overnight; it is a culmination of her rich educational background and previous experiences. Holding a Bdram in media from Stellenbosch University and a design certificate from the AAA School of Advertising, she possesses a solid foundation in both the creative and analytical aspects of marketing. Additionally, her entrepreneurial spirit shines through as the Founder and COO of Platform Infinity, where she spearheads daily operations and business development, ensuring the alignment of strategies with the overall business objectives.
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Before delving into the marketing realm, Lou showcased her versatility as an actress, singer, and presenter with Talent-ETC Artist Management. This diverse background in the performing arts not only honed her communication skills but added an invaluable creative edge to her marketing endeavors, enabling her to connect with audiences on a deeper level.
Lou-Mari Burnett has played a crucial role in the growth and development of the iGaming industry across Africa through her leadership and the innovative events organized by Eventus International. Over the past decade, she and her team have meticulously crafted and curated various conferences, exhibitions, and networking events tailored to the unique needs of the African gaming market.
Lou-Mari Burnett is a dynamic leader whose multi-faceted expertise in marketing, operations, and the arts uniquely positions her to navigate and thrive in the challenging business landscape of South Africa. Her story is one of passion, resilience, and innovation, making her a driving force in the events industry and a role model for aspiring leaders.
2024 Most Influential Women in Gaming, Africa as Brought to you by iGaming AFRIKA in partnership with Women in Gaming, The African Chapter
