DStv to End Premier Soccer League (PSL) Sponsorship Early, Betway Eyeing Take Over
DStv has reportedly decided to end its sponsorship of the DStv Premiership a year earlier than expected, leaving the Premier Soccer League (PSL) in a state of uncertainty ahead of the new football season, with Betway at the forefront of taking over as sponsor.
According to SABC Sport, the PSL is actively engaged in discussions to secure a new title sponsor for South Africa’s premier league, currently known as the DStv Premiership.
The sponsorship deal between DStv and the PSL was finalized in September 2020, but the satellite television provider has reportedly decided to end its support a year earlier than expected. This has left the PSL with less than a month to find a new title sponsor before the new season begins.
The uncertainty surrounding sponsorship has also delayed the announcement of the starting date of the 2024/25 season, with the league yet to release its fixtures schedule. The PSL recently communicated with clubs, requesting them to hold off on finalizing their kits pending the unveiling of a potential new Premiership logo for the upcoming season.
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Efforts are underway to secure a new title sponsor before the commencement of the 2024/25 season or the following campaign. Betway, an online gambling firm which is also the title sponsor of the SA20 cricket league, has emerged as a leading contender to fill the sponsorship void.
There are concerns over MultiChoice’s financial standing, which could potentially affect their support for both the Premiership and the MultiChoice Diski Challenge reserve league. Recent reports indicate that Canal+, a French multimedia group, is on the brink of acquiring a majority stake in MultiChoice, introducing further uncertainty to the sponsorship landscape.
The financial specifics of DStv’s initial agreement with the PSL remain undisclosed, with the league withholding financial disclosures since the 2019/20 season which was heavily impacted by the Covid-19 pandemic. DSTV PSL Betway
