PartnerMatrix launches exclusive collaboration with Broadway Platform focused on agent system expansion
Monday, June 29th, 2026, Malta—PartnerMatrix, part of the EveryMatrix Group, has exclusively collaborated with Broadway Platform, a Player Account Management platform (PAM), developed by SPRIBE, to expand the reach of its Agent System across Broadway’s global network.
Broadway Platform will introduce the PartnerMatrix Agent System to its clients as a solution to manage and scale offline traffic operations alongside digital affiliate activity.
The PartnerMatrix Agent System is designed to give operators full visibility and control over agent performance, commission structures, and player activity within one connected environment. Built as part of the complete PartnerMatrix ecosystem, it supports scalable online and offline traffic management across multiple territories.
The collaboration reflects the growing demand for operational models that combine affiliate performance with agent-driven acquisition strategies, particularly in markets where offline traffic remains a major growth channel.
For Broadway Platform’s network of operators and partners, the collaboration provides access to advanced agent management capabilities that complement existing affiliate strategies. This is particularly valuable in high-growth regions where agent-led acquisition continues to play a significant role in player acquisition and retention.
Vahe Khalatyan, Head of PartnerMatrix, said: “We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators.
“Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally.”
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Giorgi Samkharadze, Director at Broadway Platform, said: “We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem.
“As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth.”
About PartnerMatrix
PartnerMatrix is a complete affiliate ecosystem for iGaming operators. Its products include Affiliate Management and Tracking Software, Agent System, and the PartnerMatrix Intelligence Tool, alongside Affiliate Management Services for full programme execution and optimisation. The ecosystem is built to give operators full visibility across affiliate performance, traffic, and revenue while supporting growth across online and offline channels.
About Broadway Platform
Broadway Platform, powered by SPRIBE, is a cutting-edge iGaming platform provider built to help operators launch and scale online sportsbook and casino businesses with speed and flexibility. The platform delivers a full sportsbook featuring 100,000+ pre-match events and 70,000+ live events across 125 sports, alongside a diverse casino offering with 16,000+ games from leading providers.
Its comprehensive suite of tools – including CMS, CRM, Gamification, Risk Management, Payments, and Affiliate Management, gives operators complete control over player engagement, operations, and growth, while supporting multi-currency environments and rapid market entry.
