The strategic partnership between ICE Barcelona and IGE Rome will be centre stage with senior representatives from World Gaming – formerly Clarion Gaming – contributing their industry insight alongside the launch of the ICE Research Institute funded academic study undertaken by Milan’s Polytechnic School of Management and the institute Human Tech, part of the University Polytechnic of Valencia.

Ewa Bakun, World Gaming’s Director of Industry Relations will be moderating two roundtables. Responsible Gaming and ESG: Towards a New Governance Model for the Sector will take place at 12:45 hrs on Day 1 on the Innovation and Payments Stage.

On Day 2 the focus switches to the Main Stage at 14.45hrs with a Roundtable discussion entitled, From control to intelligent protection: Applied neuroscience in the fight against pathological gambling which will also feature the launch of the ICE Research Institute funded project being undertaken by Milan’s Polytechnic School of Management and the institute Human Tech, part of the University Polytechnic of Valencia.

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In an added dimension to the relationship, IGE in partnership with iGB Affiliate is launching a new content stream Affiliates Connect @ IGE with the objective of aligning the Italian market with the international gaming affiliates ecosystem. The stream will be introduced by World Gaming non-executive Chairman Michael Caselli on Day 2 at 10.25hrs

Looking ahead to World Gaming’s participation in IGE Ewa Bakun said: “I am delighted that we are moving into the second stage of our strategic partnership with some really important and tangible initiatives not least the launch of the ICE Research Institute (IRI) supported project undertaken by Milan’s Polytechnic School of Management and the institute Human Tech, part of the University Polytechnic of Valencia.

“With a working title of Assessing the Efficacy of Responsible Gambling Messaging: A Neuroscientific and Psychophysiological Approach​ the project uses neuroscience, as well as biometric and cognitive measurements to understand which communication strategies reduce risky gambling behaviour and which can backfire, resulting in unintended consequences.

“The ICE Research Institute (IRI) which is jointly funded by World Gaming and Fira Barceona provides grants to scientific and academic institutions to fund research on prevention and sustainability. The results from this latest project provide a set of scientifically robust findings to inform policy recommendations and enhance industry standards.”