Joel Anyaegbu Appointed Commercial Manager for SIS in West Africa
SIS has recently announced the appointnent of Joel Anyaegbu as the Commercial Manager for West Africa. In this role, he will be responsible for driving commercial development and overseeing international growth in the region.
Anyaegbu joins with a wealth of industry experience and will play a key role in enhancing the company’s presence in a strategically important market for the company.
With a background in business operations and sales, Anyaegbu, who is based in Nigeria, previously served as the Regional Manager for betBonanza, one of the rapidly expanding bookmakers in the country.
His position will be instrumental in driving awareness and increasing customer engagement with SIS’s wide range of horse and greyhound racing offerings for both online and retail platforms.
Additionally, he will play a crucial role in promoting the company’s events-based sports simulation product Competitive Gaming and its selection of 49’s live numbers draws.
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Having successfully secured major operator and platform partnerships in West Africa, the company is now looking to continue expanding its presence in the region, with Anyaegbu leading the way in pursuing additional deals.
Joel Anyaegbu, Commercial Manager – West Africa at SIS, said:
“The progress that SIS continues to make internationally is impressive, and I can’t wait to bring my industry knowledge to the table as the new Commercial Manager for West Africa.
“Recent content deals have demonstrated the company’s commitment to commercial expansion in regions where players have a proven appetite for its content. I look forward to furthering that progress.”
Joe Andrews, Head of Sales – Africa at SIS, said:
“Joel’s proven commercial acumen within the African market will be a real asset to our plans of continued international expansion through the delivery of a set of products that will resonate with players.
“As well as our live numbers draws, our round-the-clock racing offering, and end-to-end Competitive Gaming solution offer additional value for operators in Africa as significant drivers of revenue. We know that the bettors in the region are football mad and our esoccer product in particular will be a huge success.”
