Monday, 21/04/2025 – EveryMatrix, a leading provider of iGaming and sports betting solutions, is pleased to announce the appointment of Mark Schmidt as Managing Director, Africa.
With over a decade of experience in the iGaming and betting sector, Schmidt will oversee all sales and business development operations in Africa, working from the company’s Durban office.
Schmidt, who has been with EveryMatrix for the past eight months as Head of Sales, has been promoted to this pivotal role due to his outstanding contributions and deep understanding of the African market.
As Managing Director, he is committed to building a dedicated local team that will provide tailored casino and sports platform technology to clients across the continent, utilizing EveryMatrix’s proven proprietary tech stack known for driving record growth, Gross Gaming Revenue (GGR), and profitability in regulated markets.
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Prior to his tenure at EveryMatrix, Schmidt held senior positions at several tier-1 B2C and B2B companies in Africa, including:
- Hollywoodbets (Head of Betting)
- Sportradar (Sales Manager)
- IMG Arena (Sales & Business Development Manager)
- Pronet Gaming (Head of Sales)
- Sportingtech (Sales Director & Senior Director, Emerging Markets)
His remarkable expertise and extensive network across the continent uniquely position him to lead EveryMatrix’s growth strategy in Africa, a region that is rapidly emerging as a key player in the global iGaming landscape.
About EveryMatrix Â
EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities. 
EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has more than 1,400 employees across 15 offices in 15 countries and serves 300+ customers worldwide, including the regulated U.S. market. 
EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification. 
EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions. 
Learn more at www.everymatrix.com
