Addis Ababa – Winner ET Sports Betting (Winner.et) and St. George Sports Club have formalized a
significant three-year partnership, marking a milestone in the club’s sponsorship history.
The announcement, made on November 9, 2023, at Skylight Hotel, saw Ms. Ngate Mulugeta, General
Manager of Winner.et Sports Betting, and Mr. Solomon Bekele, General Manager of St. George Sports
Club association, signing the advanced partnership agreement.
The financial commitment accompanying this partnership is noteworthy, with Winner.et contributing
Birr 25 million in the first year. The meticulous agreement outlines financial support for the
subsequent two years, subject to mutual understanding. Winner.et will also cover the logistics
expenses incurred by St. George Sports Club during games and training sessions.
Ms. Nigate of Winner ET expressed satisfaction with the collaboration, emphasizing the alignment of
values between Winner ET, a recognized name in sports betting, and St. George Sports Club, renowned
for its historic success in Ethiopian football.
The partnership extends beyond financial support, reflecting a shared commitment to the ethos of
‘winning’ and a responsibility to uplift Ethiopian football. The collaboration is seen as a means to
bolster the sport in the country.
Mr. Solomon Bekele, G. Manager of St. George Sport Club, conveyed gratitude for Winner ET’s financial
and logistical support, acknowledging the historic nature of the sponsorship as a first in the club’s
sponsorship history. The funds will be utilized to enhance the club’s financial capacity and maintain its
As part of the agreement, Winner.et’s logo will prominently feature on the game and training jerseys of
St. George Sports Club, establishing Winner.ET as the title sponsor as well as other agreed platforms.