Takealot signs new partnership with SuperSport Schools
Takealot announced a new partnership with Supersport schools. Cementing its position as the leading online sports retailer in South Africa.
Frederik Zietsman, the CEO of Takealot, emphasized the importance of their partnership in supporting the development of school sports and emerging talents. He stated that Takealot recognizes the unifying power of sports in the country. The collaboration marked a significant milestone in reaching out to South African school athletes, fans, and communities.
Over the past few years, Takealot has experienced substantial growth in the Sports category. They offer a range of sport-related products. They include sports equipment, clothing, footwear, wearable tech, health products, and more, totaling over 30,000 items.
Kelvin Watt, the CEO of SuperSport Schools, expressed his delight in partnering with Takealot this year. They are thrilled to find a brand that shares their passion for supporting sports in schools. More so, understands the positive impact it has on students’ self-esteem, social skills, and teamwork. SuperSport Schools are dedicated to showcasing the incredible talent in school sports. They eagerly anticipate the exciting opportunities this partnership will bring.
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In 2023, SuperSport Schools boasted an impressive 672,483 registered app subscribers. Additionally, with live views reaching a total of 121,270,483 by the end of the year. The platform showcased 41 different sporting codes and hosted over 1000 school festivals and events on the SuperSport Schools App and DStv Channel 216. This platform provides exposure for over 14,500+ teams from diverse backgrounds. As well as granting families, communities, and alma maters the opportunity to watch the sports they care about, regardless of their location in South Africa.
This top-tier partnership features extensive Takealot branding across all SuperSport Schools channels, as well as collaborations for selected festivals and events. Frederik Zietsman, Takealot CEO, reiterates that this partnership underscores their commitment to playing a leading role in supporting the growth of sports.
