Premier Bet Expands Partnership with Francis Ngannou as Pan-African Brand Ambassador
Premier Bet is proud to announce the renewal and expansion of its partnership with renowned combat sports figure Francis Ngannou, appointing him as its Pan-African Brand Ambassador until 2027. This strategic alliance aims to amplify Premier Bet’s presence across the continent while promoting responsible gambling practices, community engagement, and corporate social responsibility initiatives.
Under this renewed partnership, Ngannou will actively support Premier Bet’s marketing campaigns, responsible gambling initiatives, and community-focused CSR projects throughout Africa. The partnership leverages Ngannou’s global recognition as a former UFC Heavyweight Champion and current Chairman of PFL Africa, along with his inspiring journey from humble beginnings in Cameroon to international stardom.
Commenting on the partnership expansion, Alexandre Qader, Director of Operations at Premier Bet Cameroon, stated: “We are thrilled to extend the collaboration with our great champion Francis Ngannou and broaden his connection to the Premier Bet family and beyond. I think we clearly share the same visions. We have the same ambitions in Cameroon and now on a Pan-African scale. Francis’ passion, drive and humility make him an ideal partner for us as we continue to grow our brand and connect with our customers.”
Ngannou, who has transitioned into professional boxing, has been a Premier Bet ambassador since 2023. He expressed his enthusiasm about the extended partnership: “We’ve already been working together for three years and I’m excited to move forward in this collaboration, to deepen our relationships and get to know each other better. By expanding the partnership across the entire African continent, this solidifies my trust and commitment to the brand.”
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This expansion comes at a time when Premier Bet continues to strengthen its footprint across more than 20 African markets. Earlier this year, the company broadened its content offerings through a partnership with 7777 Gaming, adding over 150 mobile-first casino and instant games to its portfolio.
About Premierbet
With a footprint in over 20 African countries and more than 25 years of experience on the continent, Premier Bet is more than just a betting operator. We are a brand that blends innovation, local presence, and excellence, while proudly embracing our African identity. From Cameroon to the DRC, Zimbabwe to Mozambique, Angola to Mali and beyond, we deliver a safe, immersive gaming experience backed by outstanding customer service.
