PariPesa Partners with Olympique de Marseille in Africa
PariPesa is pleased to announce a new partnership with Olympique de Marseille, becoming the Club’s Regional Africa Partner. The collaboration brings together two brands that share a strong passion for football, ambitious goals and close ties with audiences across Africa.
Through the partnership, OM will strengthen its connection with football supporters throughout the continent, while fans will gain new opportunities to interact with the Club through PariPesa.
What the Partnership Will Deliver
- Bringing Marseille closer to Africa: One of France’s most iconic football clubs is joining forces with PariPesa to deepen its relationship with its passionate African fan community.
- New fan experiences: The partnership will feature co-branded digital content, dedicated activations, competitions, giveaways and exclusive opportunities for supporters.
- Football and digital entertainment combined: By bringing together OM’s rich football heritage and loyal fanbase with PariPesa’s digital expertise and established presence across African markets, the collaboration will create new ways for supporters to experience the game.
A Shared Vision
“Africa has always held a special place in Olympique de Marseille’s identity and community. Through our partnership with PariPesa, we look forward to creating new opportunities to engage with our supporters across the continent and further strengthen this connection,” said Alban Juster, General Manager of Olympique de Marseille.
“Olympique de Marseille is a club with an extraordinary football heritage and a special connection with African fans. We are delighted to become OM’s Regional Africa Partner and look forward to bringing this partnership to life through exciting content, activations and experiences for our audiences across the continent,” said Jonathan Namasiku, PariPesa Africa CCO.
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What Comes Next
During the partnership, PariPesa and Olympique de Marseille will collaborate on a series of initiatives created with African football supporters in mind, including:
- Co-branded digital campaigns featuring OM stories and content tailored for African audiences.
- Competitions and giveaways aimed at rewarding fans and encouraging greater engagement within the football community.
- Original content highlighting the players, personalities, stories and memorable moments that connect Marseille with Africa.
Building PariPesa’s Brand Across Africa
The partnership with Olympique de Marseille marks another significant step in PariPesa’s long-term commitment to Africa, helping the brand strengthen its visibility, credibility and relationship with football audiences across the continent.
Alongside Yaya Touré, PariPesa’s Brand Ambassador and one of Africa’s most celebrated football icons, the collaboration with OM further connects PariPesa with internationally recognized names in the world of football. OM’s historic relationship with Africa, combined with Touré’s strong personal connection with fans across the continent, supports PariPesa’s continued development as a trusted and recognizable brand while bringing its audiences even closer to the sport they love.
PariPesa & Marseille – together, straight to the goal!
Stay tuned as PariPesa and Olympique de Marseille begin an exciting new chapter together across Africa.
