AGOK Named Safer Gambling Champion at Gamble Alert’s Responsible Gaming Awards 2026
Recognition affirms AGOK’s industry leadership on player protection as it rolls out Chukua Control, a digital-first responsible gaming campaign for the World Cup season.
NAIROBI, KENYA – [29.06.2026] – The Association of Gaming Operators, Kenya (AGOK) has been named Safer Gambling Champion in the Industry Association category at the Responsible Gaming Awards 2026, hosted by Gamble Alert in Nigeria. The award recognises AGOK’s exceptional efforts and commitment to promoting responsible gaming practices and upholding regulatory standards across Africa.
The award was presented as part of the wider Gamble Alert Responsible Gaming Symposium, which brought together regulators, operators, and industry advocates from across the continent to examine player protection, regulatory accountability, and harm-reduction standards in African gaming markets.
The recognition comes as AGOK rolls out Chukua Control, a digital-first responsible gaming campaign launched ahead of the World Cup betting season. The campaign puts practical tools directly in front of Kenyan bettors – including deposit limits, self-exclusion options, and the GRA helpline (1190) – through a targeted mix of digital advertising, programmatic out-of-home screens, and earned media.
Speaking on the recognition, John Mutua, CEO of AGOK, said: “This recognition affirms the work our members and partners have put into building a safer betting environment in Kenya. It’s also a reminder of why campaigns like Chukua Control matter – recognition is welcome, but the real measure of progress is whether bettors actually use the tools we put in front of them to stay in control.”
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AGOK said the award strengthens its resolve to continue working with regulators, operators, and media partners across the region to advance responsible gaming standards, with Chukua Control representing the Association’s latest practical step in that direction.
About AGOK
The Association of Gaming Operators, Kenya (AGOK), established in 2005, is the collective voice for licensed gaming operators in Kenya. AGOK works in close partnership with the Betting Control and Licensing Board (BCLB) to advocate for ethical standards, player protection, and a transparent, accountable gaming industry that contributes positively to Kenyan society.
About Chukua Control
Chukua Control is AGOK’s responsible gaming campaign for the 2026 World Cup betting window, designed to reach over 2.5 million Kenyan bettors aged 18–35 with practical, accessible tools to bet within their means. The campaign runs across Google, Meta, programmatic display and out-of-home screens, supported by digital PR and real-time media monitoring.
About the Responsible Gaming Awards
The Responsible Gaming Awards 2026 are hosted by Gamble Alert, a Nigeria-based responsible gambling organisation working to reduce gambling-related harm through education, research, treatment, advocacy, and stakeholder engagement across Africa.
