Celebrating 2024’s Top 50 Most Influential Women in Gaming, Africa: Lois Bright
Lois Bright, a distinguished leader in the iGaming sector, has established herself as an influential force in recruitment across Africa and the Middle East. As the Managing Director at Initiate International & Director of Africa and the Middle East at The Conexus Group, she oversees a comprehensive portfolio that includes some of the most recognized brands in global recruitment, training, consultancy, and M&A advisory in the gambling and financial technology sectors.
With over 15 years of specialized experience, Lois has tirelessly dedicated her career to creating opportunities and driving growth within these dynamic industries.
Lois co-founded Initiate International in 2012, where she transformed the company into the premier recruitment solution for iGaming and Fintech across the African continent. In 2023, Lois led Initiate International to join forces with The Conexus Group, a strategic partnership that has allowed her to broaden the scope of services offered across Africa and the Middle East.
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Lois is passionate about empowering women in the gaming industry. She founded Women in Gaming Africa in March 2024, an initiative aimed at connecting accomplished women within the African gaming space. Her mission with this platform is to provide opportunities for mentorship, networking, and collaboration, thereby helping to shape the future of gaming on the continent.
Lois’s entrepreneurial spirit is evident in her diverse portfolio of ventures, which also includes Language Recruiters and Recruit4Languages. These organizations specialize in matching multilingual candidates with global businesses, further expanding her impact on the recruitment landscape. Her significant experience across various sectors, including real estate and corporate services, has provided her with a unique perspective on talent acquisition.
A proud Afrophile, Lois Bright embodies the essence of empowerment and growth within the African continent’s fast-evolving industry landscape. Her work has not only transformed the recruitment process but has also inspired many to pursue their dreams in the gaming and fintech sectors. Lois’s mantra, “Build your own dreams, or someone else will hire you to build theirs,” reflects her belief in the power of initiative and resilience, values that she instills in those she mentors and works with.
2024 Most Influential Women in Gaming, Africa as Brought to you by iGaming AFRIKA in partnership with Women in Gaming, The African Chapter
