Convex x Alanbase.
In the past 2-3 years, interest in iGaming across Africa has grown significantly, with local companies increasingly partnering with international brands. Recently, Ethiopian iGaming platform provider Convex Technology integrated with Alanbase and now successfully uses our platform for affiliate management.
Leveraging Convex Technology’s six years of experience in the Ethiopian market alongside Alanbase’s five years in affiliate marketing, we created a comprehensive overview of the Ethiopian iGaming landscape.
Shortly about the overview:
- what are the features of iGaming operators in Africa?;
- iGaming regulation in Ethiopia;
- which traffic sources in the African affiliate market are successful;
- the future of iGaming in Ethiopia and Africa in general.
General overview of the market
The iGaming market in the region is still in its early stages, which is why we’re seeing a surge of new players. However, when analyzing user preferences, sports betting, especially football, currently leads the way.
Today, Convex Technology supports more than 60 operators in Ethiopia. The company takes a meticulous approach to platform UI/UX design, integrates seamlessly with local payment systems, and offers a robust bonus structure. Moreover, support for multiple languages including Amharic, English, French, Portuguese and others helps attract players from diverse segments.
Competition in the market
Local operators in Africa face a major challenge: competing with international brands. Convex is the only platform provider that localizes its services specifically for Ethiopia and other African territories (currently 10) They put great emphasis on tailoring solutions for each client, partners receive a customized demo version before launch, using ready-made templates that can be adapted to each brand’s needs. Convex actively gathers feedback and continuously improves its platform based on operator suggestions.
Testing a product to experience all its benefits is crucial. Alanbase shares this view. Before launching a full-scale partner program, you receive a 14-day free trial with full access, with every aspect of the platform customized to your specific requirements.
Organizational features of iGaming operators in Africa
Internet connectivity issues in Africa restrict the operations of iGaming operators. Consequently, there is growing demand for mobile applications that function even on weak internet connections. Currently, most solutions are limited to mobile-adapted web versions, but the trend toward fully-fledged mobile applications is gaining momentum. Additionally, offline transactions remain prevalent, driven by both technical and regulatory factors affecting operators.
Regulations of iGaming in Ethiopia
One of the main difficulties for operators in Ethiopia is the strict regulation:
- The country has a 15% tax on player deposits, which significantly increases operating costs.
- Foreign companies cannot directly obtain licenses, so at least one co-founder with local citizenship is needed to launch a brand in the market.
Affiliate marketing and traffic sources
Operators in Africa are actively leveraging social media to attract new players. The most effective platforms include:
- Telegram: The go-to platform for promotion and audience engagement.
- Facebook: A trusted channel for reaching broad audiences.
- TikTok: Rapidly gaining popularity for engaging new users.
Influence marketing is also emerging as a crucial tool, empowering operators to draw in players through local opinion leaders. The share of affiliate marketing in player acquisition continues to grow, and by 2025-2026, this segment is expected to become even more significant.
Read Also: Q&A with Mark Schmidt, Head of Sales, Africa at EveryMatrix
To excel in affiliate marketing, you need a powerful platform to build your affiliate program—and that’s where Alanbase shines. With support for every type of traffic, from QR codes and promo codes to referral links, Alanbase gives you the competitive edge to thrive in a dynamic market.
The frame time of the launch of the platform in Africa
For operators, the platform development and launch takes 10 to 20 days. For some operators, the process may take up to a month, given the need for additional platform customization and integration of payment solutions.
The future of iGaming in Ethiopia and Africa
In the coming years, experts predict a growing interest in casinos and virtual games, along with the active development of new payment solutions. Despite strict regulations and technical limitations, the market continues to expand, opening up new opportunities for both operators and partners.
Convex Technology is committed to supporting its clients by offering white-label solutions that enable operators to launch their businesses without the need for extensive technical support. Looking ahead, the company plans to enhance its mobile offerings and introduce innovative technological solutions tailored to the realities of the African market.
Meanwhile, Alanbase helps you generate high-quality traffic from your partners. With Alanbase, you gain access to four integrated modules—partner management, offer management, analytics, and payouts—all in one platform. Best of all, you can launch your partner program in just one day.
Ready to take your business to the next level? Schedule a demo call and experience Alanbase today!
