RubyPlay enters South Africa through the Development of Immortal Ways for LottoStar
RubyPlay, a popular B2B iGaming development studio, has unveiled a custom-made game called Immortal Ways LottoStar for its operator partner, LottoStar. This game marks RubyPlay’s entry into the South Africa gambling market.
The newly launched Immortal Ways LottoStar game takes advantage of the operator’s branding to set it apart from other games in the series and enhance its appeal to loyal customers.
Similar to previous titles in the franchise, Immortal Ways LottoStar offers players an exhilarating gaming experience with 10,000 ways to win. The game features two Immortal Arrays spanning the second, third, fourth, and fifth reels, intensifying the excitement. Adjacent to the game’s grid, players can find two bonus wheels that offer opportunities to win additional cash prizes, multipliers, or one of four jackpot prizes if the Coin Wheel symbol appears during gameplay.
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Immortal Ways LottoStar is RubyPlay’s inaugural customized game specifically designed for the South African market. This highly anticipated release follows their successful introduction to the market in June 2023 with the launch of LottoStar, which has seen an impressive 53 games going live since the partnership began.
The launch of Immortal Ways LottoStar underscores RubyPlay’s strong commitment to substantial growth in regulated markets throughout 2024. South Africa holds strategic importance for the provider, and they have further plans to expand into promising regions such as Romania, Spain, and beyond in the near future.
“We’ve seen outstanding success in terms of player engagement in South Africa with LottoStar, so we’re thrilled to be recognising that in the form of Immortal Ways LottoStar, a bespoke game exclusively for the operator. RubyPlay Immortal Ways South Africa
“Our Immortal Ways series has been embraced by players across the globe, with several bespoke versions within the franchise, and we’re excited to keep that momentum going throughout the year. We’re confident that LottoStar’s player base will love this dynamic, multi-faceted title.” said Dr. Eyal Loz, Chief Product Officer at RubyPlay. RubyPlay Immortal Ways South Africa
