SportyNet Secures LaLiga Sublicensing Agreement in Brazil
Sporty Group’s SportyNet has officially secured a sublicensing agreement with agency LiveMode to broadcast Spain’s LaLiga matches in Brazil for the 2026/27 season.
This major rights acquisition marks a rapid distribution scale-up for the platform, formerly known as Nosso Futebol, which plans to deliver more than 1,000 live matches this season across subscription TV, YouTube, and free FAST channels.
Under the strictly one-season agreement, SportyNet will broadcast 76 LaLiga matches. While games involving Real Madrid and Barcelona are excluded and remain exclusive to CazéTV, viewers can watch traditional Spanish powerhouses such as Atlético Madrid, Sevilla, Valencia, Real Betis, Athletic Bilbao, Real Sociedad, and Villarreal.
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These matches are available on SportyNet’s subscription TV channels, and completely free on their mobile app and official YouTube channel, kicking off with the Celta de Vigo vs Osasuna broadcast.
SportyNet has simultaneously debuted on the TCL Channel, instantly bringing its live sports content to more than 11 million TCL smart TVs across Brazil. This partnership introduces a dedicated, free FAST (Free Ad-supported Streaming TV) channel, allowing fans to access live, subscription-free soccer directly from their television sets.
