Playtech Announces Partnership with Pari Mutuel Urbain as Poker provider in France
France’s leading gaming operator joins the iPoker.EU network
03 February 2025 – Today, Playtech announced a strategic partnership with Pari Mutuel Urbain (PMU), one of the most prominent gaming operators in the French market, to supply Playtech’s Poker network services and content.
PMU will be joining the iPoker.EU Network, one of Europe’s biggest liquidity pools backed by industry-leading technology and will boost their offering using Playtech’s extensive suite of poker variants and features, which include cash games, Poker tournaments and Playtech’s flagship Poker game – Twister Poker.
PMU will leverage Playtech’s poker platform gamification and player engagement capabilities to deliver a heightened level of excitement and engagement for PMU players.
This partnership represents the continued growth of Playtech as a Poker supplier across the expanding French market.
Marat Koss, VP Interactive Gaming at Playtech commented, “We are thrilled to partner with PMU, a leader in the French gaming market. France is a key market for Playtech, and this collaboration continues to highlight our commitment to providing innovative and engaging poker solutions to our licensees needs, ensuring an engaging experience for their players.”
Read Also: Affiliates, Brands, and Loyalty: Mangoshi’s Approach to Building Sustainable Relationships
Stéphane Auffret, Product, Service and Innovation Director at PMU said, “Partnering with Playtech and joining the iPoker network represents a strategic and significant step for PMU’s growth, allowing us to offer our players an unparalleled poker experience. This collaboration will enable us to enhance our offerings including a multi-vertical access to poker through Turf and Sports Applications, and consistently deliver the best experience and technology to our players. We are confident that this partnership will significantly elevate our poker offerings and drive substantial growth in the French market.”
About Pari Mutuel Urbai:
Number One horse race betting operator in Europe and third largest worldwide, PMU’s main activity is to market bets on horse races in a responsible and trusting environment. With 1 000 employees, the company operates in France (via its 14,200 retail outlets and French racecourses as well as on the Internet) and internationally with more than 120 partners across more than 50 countries. Horse race betting represents more than 90% of PMU’s business. Operating since 1930, PMU also diversified into sports betting and poker when the French online gaming market was opened to competition in 2010.
The result of PMU’s activity is fully redistributed to the French horse racing associations in charge of organizing the races, a total contribution of €835 million in 2023. A technological, useful and committed company, PMU finances the French horse racing industry, ensuring its sustainability, as well as supporting the direct and indirect jobs in the horse racing industry in France.
