The New Era of Benin’s Lottery: High-Tech Campaigns and Digital Platforms
The National Lottery of Benin (LNB) is stepping up its digital expansion strategy through a nationwide campaign promoting its revamped Loto 5/90 lottery and online gambling platform, LNB Pari.
The latest stage of the roadshow reached Natitingou on June 24 before continuing to Abomey and Bohicon in July. The lottery body showcased the redesigned Loto 5/90 alongside LNB Pari.
LNB Pari
LNB Pari offers sports betting, casino games, virtual games and the Aviator crash game. The campaign is aimed at familiarising players with LNB’s expanded gaming portfolio and digital services through demonstrations of its revamped lottery products and online platform. This is according to Matin Libre,a leading French-language daily newspaper in Benin.
The nationwide campaign follows the relaunch of Loto 5/90. Loto 5/90 introduced a Double Chance feature that gives players an additional opportunity to win, while moving the evening draw from 9pm to 8pm from June 15 as part of LNB’s modernisation programme.
LNB Roadshow So Far!
The roadshow has already visited Cotonou, Porto-Novo and Parakou. It combines retail activations with demonstrations of LNB Pari. LNB seeks to increase awareness and adoption of its digital gaming products across Benin.
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The campaign also supports LNB’s broader modernisation and digital transformation strategy. Director General Marius Adanzounon confirmed this following his appointment on June 16.
About LNB!
The National Lottery of Benin (LNB) is Benin’s state-licensed lottery operator. It was founded on March 23, 1967. It serves a dual role; by regulating national savings for public investments and operating as a publicly traded company. LNB is Benin’s provider of games of chance.
