1xCare Launches to Advance Player Protection and Responsible Gambling
Limassol, Cyprus June 30, 2026 — 1xCare today announced its official launch as a dedicated initiative focused on player protection, responsible gambling, and harm prevention across the global gambling ecosystem.
1xCare has been established by the owner of the global brand (trademark) 1xBet to consolidate efforts in research, education, technology, and player well-being under one unified framework. Its mission is to advance player protection and responsible gambling through evidence-based research, education, innovative technologies, and collaborative partnerships.
Its vision is to become a recognised hub for responsible gambling excellence across the global gambling ecosystem.
“Responsible gambling is not a slogan; it is a duty,” said Simon Westbury, Chairperson. “1xCare was created to support a more informed, transparent, and sustainable gambling ecosystem — one where player protection and well-being are central.”
Four Core Pillars
1xCare’s work is structured around four pillars:
● Research Hub — Supporting evidence-based studies on gambling behaviour, addiction risks, and emerging technologies, with transparent public reporting.
● EduCare — Promoting responsible gambling education, awareness programmes, and ethical standards across operators, sports, and communities.
● TechShield — Advancing responsible gambling technologies, including tools for early risk detection and safer player experiences.
● Support & Well-Being — Improving access to counselling, helplines, and holistic support services through grants and partnerships with qualified organisations.
1xCare operates with dedicated governance structures, including an Advisory Committee, and is committed to publishing regular impact updates. The funded initiatives aim to foster collaboration with regulators, researchers, and civil society.
“1xCare is built to contribute, not to compete,” added Westbury. “We look forward to working alongside existing experts and organisations that share the goal of better protecting players and building greater trust in the industry.”
About 1xCare
1xCare is a responsible gambling initiative dedicated to research, education, technology, and player well-being. It operates as a non-profit organisation RG Practices, established by the owner of the global brand 1xBet.
About 1xBet
1xBet is a world-famous brand with almost 20 years of successful operation in the betting and gambling industry. The brand’s customers place bets on thousands of sporting events and play popular games from leading providers in the online casino, while the official website and app are available in 73 languages. The list of 1xBet’s official partners includes Paris Saint-Germain, FC Barcelona, the Italian Serie A, FIBA, Volleyball World, La Liga, MIBR, The MongolZ as well as major esports organizations and other popular sports brands. 1xBet has repeatedly been a nominee and winner of prestigious professional awards, and the platform is visited monthly by more than 10 million players worldwide.
