BetConstruct AI partners with Podium and BetMakers to expand its racing offering with AdVantage
BetConstruct AI expands its racing offering through a new collaboration with Podium and BetMakers, giving operators access to AdVantage – a fully managed horse and greyhound racing solution
BetConstruct AI, a leading global provider of iGaming platform and technology solutions, today announced a new collaboration with Podium and BetMakers Technology Group (ASX: BET) to bring AdVantage, their fully managed racing platform, to BetConstruct AI’s operator network.
The partnership follows a review of available racing solutions and gives BetConstruct AI operators access to AdVantage’s combination of premium global racing content, live streaming and a wide range of wagering products. AdVantage supports both fixed-odds and tote betting, and includes Same Race Multi betting, bringing the same excitement as Same Game Parlays to horse and greyhound racing, alongside derivatives markets and exotic wagering opportunities.
Through a single integration, BetConstruct AI operators can now offer a fully customisable Racebook that includes managed trading and risk services, fixed-odds and derivative market creation, comprehensive tote pool connectivity, race form, insights and tipping, live streaming, and rights holder reporting – all backed by BetMakers’ racing and wagering technology and Podium’s racing data and content expertise.
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With this collaboration, BetConstruct AI gives its operators a faster, lower-risk route to launching, managing and scaling a premium racing product, without the cost and operational overhead of building one in-house. Operators can select the AdVantage configuration that best fits their commercial and operational needs, joining a growing number of platform providers, including Sportradar, that already offer AdVantage to their operator networks.
Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI, said: “Once again, we have listened to our partners and, after an exhaustive process, are pleased to announce this exciting addition to the BetConstruct AI product suite. AdVantage is a truly global racing product that combines the best of Fixed Odds and Tote, tailored for an international audience. Our partners can now enjoy the ultimate AdVantage: a premier sportsbook, world-class racing solution, and industry-leading data.“
Josh Sparke, Managing Director at Podium, said: “We’re delighted to announce a new partnership with BetConstruct AI that will make AdVantage available across its global platform network. The partnership brings together BetConstruct AI’s scale and reach with the racing expertise of Podium and BetMakers, giving operators a faster and more efficient route to launching high-quality racing products without the operational burden of managing them in-house. It also enhances the offering for racing customers by providing access to a leading range of features, tools, and capabilities designed to improve engagement and performance. It represents an exciting milestone for AdVantage and significantly expands access to our fully managed racing solution.”
Martin Tripp, Chief Operating Officer at BetMakers, said: “We are incredibly excited to take racing to BetConstruct AI’s customers through AdVantage, a complete, fully managed racing product powered by BetMakers’ global trading, technology and 24/7 support. Our vision is to grow racing globally, and we are excited to do that with BetConstruct AI and Podium.“
