At the recent SiGMA Africa 2026 Summit, iGaming AFRIKA sat down with Job Weku, Business Development Manager for Africa at Fazi Company. In the discussion, Job shared insights into how the company navigates the complex African iGaming landscape through a mix of regulatory rigor, tailored content, and strategic partnerships.

For Fazi, the primary driver of its business model in Africa is a clear focus on operating within licensed markets and working with compliant operators. Working with licensed markets across Africa is what separates a viable, scalable business from one that can get shut down overnight due to fines, blocked payment channels, or outright bans. Job emphasized that the company actively seeks out operators with genuine licenses to ensure that every partnership is built on a foundation of transparency and trust.

“So for us, we believe in thriving in licensed markets. So we look for operators who have genuine licenses,” said Job. Fazi’s Know Your Customer (KYC) process is designed to be straightforward and thorough as it focuses on practical due diligence. It includes a deeper review of business ownership structures, verification of licensing status, and an assessment of whether potential partners are genuinely compliant and willing to adhere to local regulatory and payment obligations. “Our KYC is pretty much straightforward. So some of the things that we look at are basically the licenses, just to know who owns the business and do a smaller deep dive just to know if, you know, the company is genuine and they’re willing to comply and basically that’s it,” he explained.

While Fazi maintains wide coverage across the continent, South Africa has emerged as one of its main strategic targets. Job pointed to the country’s strong iGaming ecosystem, particularly the demand for online casino products and the depth of player engagement. The decision to prioritize South Africa is driven by both market size and player behavior. “First and foremost, we go for where we deem our products are going to be liked most. And looking at the South African market, there’s actually a good niche for online casinos. If you look at the love of the game, the spend when it comes to playing the games, I think South Africa takes a lead in the African market and that’s why we’ve decided South Africa is a place to go.”

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To enter this competitive space, Fazi has ensured it is fully compliant with the South African regulatory framework. A process, while time-consuming, has resulted in the certification of 30 top-tier games specifically selected for their appeal to African players. These 30 certified titles form the initial core of Fazi’s market entry strategy, with further expansion planned as certification progresses.

Fazi’s success is also attributed to its focus on customised content that resonates with local players. Recognising that the African market is “very colourful,” the company incorporates vibrant aesthetics into its game design. “So in terms of the look and feel, we come up with colors which are very appealing in the African market. As we all know, Africa is very colorful. So we incorporate one of the colors, we incorporate the symbols, you’ll see lots of probably animal images. There’s lots of fruit when it comes to cascading. So that is what we use to appeal to the African market and it’s really working for us.”

Collaboration is a pillar of Fazi’s growth strategy, evidenced by its work with brands like Lynon, Betfounders, and Odibets. When forming these partnerships, Fazi looks for operators that demonstrate a strong willingness to grow alongside the brand. Job highlighted Fazi’s flexibility as a key competitive advantage, noting that it offers partners tailored support such as free spins and bonus promotions, as well as alignment on product roadmaps to ensure shared goals are achieved. “First, we look at growth. So we look at an operator in terms of the willingness for the operator to grow with a serious brand like Fazi. We sit down, we agree on what we need to achieve. We’re very flexible in terms of what you want us to offer you. So if things like free spins, any bonus promotions, we are willing to offer you. So if we see that you fi t into our product roadmap, then we are willing to work with you,” he emphasised.

Fazi is also preparing for the upcoming iGaming AFRIKA Summit in Nairobi, which Job sees as a key opportunity to connect with partners across the continent, noting, “We are really looking forward to the iGA Summit in Nairobi. So the beauty with that is it’s going to give us a platform for us to almost meet all our African partners. Because as we all know, Kenya is a visa-free country to any other African country. So we expect huge traffic to come from South, North, West, and East as well.” He also pointed to Kenya’s growing role in the regional ecosystem, particularly in payments and connectivity, adding, “As you say, Kenya is a hub of technology. When it comes to payment, it’s one of the best when it comes to Africa. Internet penetration is also good in Kenya. And it’s something that anyone in the iGaming space should notice!”