The Action Never Stops”: Niccolo Cassettari on How Logifuture Makes Sportsbooks Work Smarter

Mary Wanja May 11, 2026

6 minutes read

In this exclusive interview, iGaming AFRIKA sat down with Niccolo Cassettari, Chief Business Development Officer at Logifuture, to talk dead hours, cross-sell potential and why Africa is central, not peripheral, to the company’s growth story.

iGaming AFRIKA: Logifuture’s footprint across Africa has grown fast. For operators and platforms who haven’t yet come across the company, what’s the pitch — what do you do and why does it matter?

Niccolo Cassettari: We build RNG-based betting products specifically designed for sportsbook environments. That distinction matters. A lot of what’s out there was built for a different type of player entirely then bolted onto sportsbooks as an afterthought. We started from the other direction. Our products are built around the way sportsbook users think and bet: markets they recognise, formats they’re comfortable with, experiences that feel like a natural extension of what they’re already doing rather than a detour.

The commercial case is straightforward. Operators spend a huge amount of time and money acquiring users and keeping them engaged during live events. What they often don’t have is a reliable answer for what happens in between the off-peak hours, the international break weeks, the middle of the night. That’s where we come in.

iGaming AFRIKA: Speaking of off-peak — how significant is that problem really? Operators we speak to often say they know there’s a gap, but it’s not always clear how big it actually is.

Niccolo Cassettari: It’s bigger than most people quantify. Think about a sportsbook’s live section at 2am on a Tuesday, or during an international break when the major leagues are quiet. The platform is still live, the brand is still paying for traffic, but there’s nothing meaningful happening. Users check in, see nothing they want to bet on and leave. That’s not just a revenue miss in that moment, it’s a habit break. The more times a user opens an app and finds nothing to do, the faster they stop opening it.

Zoom Sports was built for exactly that gap. It’s a 24/7 virtual sports product, Zoom Soccer and Zoom Tennis, where full matches play out every five minutes, around the clock, every day of the year. It has live and prematch markets, the same depth you’d expect from a real fixture. Operators running it are seeing up to 30% uplift in sportsbook turnover and a big part of that is simply that the live section is always active. There’s always something to watch, something to bet on. The dead hours stop being dead.

iGaming AFRIKA: You’re live across 25-plus African markets. What is it about this continent specifically that makes your products such a strong fit?

Niccolo Cassettari: A few things come together in a way that’s genuinely unique. African bettors are among the most football-passionate in the world, the depth of knowledge, the engagement with leagues from the Premier League to local competitions, it’s remarkable. That works in our favour because Zoom Sports is built around football. The markets, the presentation, the way a match unfolds, it mirrors what bettors already know and love. It doesn’t ask them to learn something new; it gives them more of what they’re already into.

Then there’s the mobile dynamic. These are mobile-first markets in the truest sense not just “people use phones,” but phones are the primary screen for everything. Our products are built from the ground up for that environment. Fast, lightweight, designed to perform well regardless of connection quality. That’s a big deal when you’re competing for attention on a handset with limited data.

And the off-peak opportunity is enormous here. African bettors are active around the clock, but Tier 1 European football doesn’t run every day and even when it does, it only covers a fraction of the hours. Zoom Sports fills that gap perfectly, there’s always a match, always markets, always something worth opening the app for. Operators across the continent are seeing that reflected directly in their numbers.

iGaming AFRIKA: You mentioned Simulate as another product in the portfolio. It sounds different from Zoom Sports — can you explain how it works and where it fits commercially?

Niccolo Cassettari: Simulate is an instant gratification product. The premise is simple: a user places a bet on real teams, real competitions, real markets exactly as they would on a standard sportsbook and the outcome is generated in seconds. No waiting for a match to kick off. No 90 minutes. You bet on Manchester City vs Arsenal, hit Simulate and you have a result immediately.

It’s not a replacement for real match betting. It sits alongside it as a different mode for when a user wants action right now and doesn’t want to wait. We have a turbo mode and a skip-to-result function, so the experience can be as instant as the user wants it to be. The GGR uplift we’re seeing is in the 5–10% range, which compounds well when you’re running it across a large active user base.

What I find interesting about Simulate is what it says about user behaviour. Sportsbook users don’t just want to watch they want to participate. Simulate gives them a way to engage with the sport they know and care about, on their own schedule, without being at the mercy of a fixture list.

iGaming Afrika: Cross-selling casino to sportsbook users has always been one of the harder nuts to crack for African operators. Most of their users live and breathe football — casino feels like a different world to them. How do you bridge that gap?

Niccolo Cassettari: The honest truth is that most casino cross-sell fails because it feels like being dropped in a foreign country without a map. A guy who’s been betting on football his whole life suddenly lands in a casino lobby flashing lights, slot machines, blackjack tables and thinks “this isn’t for me.” So he leaves and the operator has wasted the opportunity.

Swipe Games solves that by removing the friction entirely. There’s no separate lobby to navigate, no complex rules to learn, no moment where the user feels like they’ve wandered somewhere unfamiliar. The games are simple by design titles that any sportsbook user can pick up in seconds, without needing a casino background. You swipe in during a break between live bets, you play, you swipe out. It sits inside the sportsbook journey rather than interrupting it. That non-invasive entry point is everything.

For Africa specifically, this is a massive opportunity. The majority of operators here are heavily skewed toward sportsbook users passionate football bettors who’ve never touched a casino product. Swipe Games is how you fish in that pond. You’re not asking them to become casino players; you’re giving them something fun and accessible that happens to sit on the casino side of the business. And once they’re comfortable there, they start exploring. That’s how you turn a single-vertical user into a multi-vertical one and multi-vertical users are significantly more loyal, more engaged and more valuable to the brand long term. The numbers reflect that: our clients are generating between 10–15% of their total casino GGR from this segment alone. For operators sitting on a large sportsbook base that’s barely touched casino, that’s revenue that was always there it just needed the right door.

iGaming AFRIKA: Final question, you’re clearly growing fast across Africa. Where does Logifuture go from here? What does the next chapter look like?

Niccolo Cassettari: Africa stays central, we’re not done here by a long stretch. There are markets we’re deepening our presence in and others we haven’t fully entered yet. The continent’s growth trajectory in sports betting and casino is genuinely exciting and we want to be embedded in it at a product level, not just distributed through it.

Beyond Africa, LATAM is a significant focus. The profile is similar in some ways mobile-first, football-dominant, fast-growing and underserved by products built specifically for that audience. Europe is the other pillar, where we’ll soon be working with Tier 1 operators and platforms and where the performance data on our products speaks for itself.

The underlying direction is the same everywhere: we’re building the products that make sportsbooks work in a more productive way across the whole day, the whole week, the whole year. Not just when the big events are on. That’s a problem every operator in the world has and we think we have the clearest answer to it right now.